by Carol Scalzo | May 16, 2025 | Construction Companies, Local SEO for Construction Companies
Get Found, Get Hired In today’s competitive construction landscape, being the best in your trade isn’t enough—your ideal clients also need to find you online, especially when they search phrases like “roofing company near me” or “home renovation contractor in [city].”...
by Carol Scalzo | Mar 29, 2022 | PPC Marketing
Pay Per Click Marketing: Google Ads Our Specialty PPC Marketing is a model of internet marketing in which advertisers pay a fee each time one of our ads is clicked. Essentially, its a way of buying visits to your site, rather than attempting to “earn”...
by Carol Scalzo | Jul 20, 2021 | Website Strategy
Revealed: The Ultimate Beginner’s Guide to Website Strategy Are you using a website strategy effectively to reach your customers and grow your business? These days, a well-thought-out website is one of the best ways to raise brand awareness among a targeted...
Carol is the founder of Hit-the-Web Marketing since 2009. She's been building websites and marketing campaigns from scratch into something scalable and successful for over 20 years.
We build websites around lead generating strategies. Then, we go to work driving traffic to your website, converting visitors into customers, and nurturing and retaining your customers. Our main service is Google Ads. Because 92.07% of people searching on the web use Google as their search engine of choice.