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Carol is an experienced website developer and digital marketing consultant. Her passion is creating lead generating and content managed websites using WordPress. She helps retail companies sell online by developing e-commerce websites. She develops, implements and manages lead generating and converting visitors to customer strategies such as email marketing, content marketing, and paid marketing. She has a keen sense of the best marketing channels for each company. Carol knows the ins and outs of developing and implementing a strong online marketing strategy.


What Should Your Website Strategy Be?

Carol Scalzo has a message of success for your online presence; your website, the content you create and optimizing your content for search engines. “What Should Your Website Strategy Be” is a very popular and well-attended SCORE sponsored workshops. Attendees find Carol’s discussion engaging and informative!

Are you going in circles trying to figure out what your website strategy should be? How do you know who is qualified to design your website?

Carol will show you how the right website strategy mixed with clear content and SEO must work together for the success of your online presence.

This workshop will help you create a winning online presence that can help you

  • Generate more leads
  • Sell more products
  • Increase brand awareness, and
  • Free you and your employees to handle more business.

Industries from Fashion Retail, Healthcare, Financial, artists, Leadership Development Consultants, management consultants, higher education, automotive, real estate, Technology, and much more have been inspired and empowered by Carol’s message.

Invite Carol to your organization to speak on this topic.  You will be glad you did.

“The workshop this morning was a great success. The three presenters did an excellent job conveying lots of information in an interesting format that kept the audience engaged throughout the morning.”
James M. Barrows

Associate Director of Community Relations, Harvard University

Interested in Carol’s Course?

What Should Your Website Strategy Be?
Website | Content | SEO

Importance of Workshop 5.9 (35)  5.9 stars for Importance of Workshop by Hit-the-Web Marketing

Usefulness of Workshop    5.5 (35) 5.5 stars for Usefulness of Workshop by Hit-the-Web Marketing

Effectiveness of Presenter  5.7 (35)  5.7 stars for effectiveness of presenters by Hit-the-Web Marketing

“What a professional and informative presentation Carol! My best to you and your colleagues”

Bill Hulsey

Mentor, SCORE

Book Carol to Speak at Your Next Event

If you need a speaker who loves showing business owners and their employees how to use online marketing to grow your business online to attract clients and grow your business then Get Carol to speak at your next Event, Virtual Event, Podcast, or Women’s Business Conference.

Carol’s most requested Speaking Topics include:

  • What Should Your Website Strategy Be?
  • 10 Ways to Convert Visitors to Customers
  • How to Create Landing Pages that Convert

For more information on booking Carol for your next meeting or event, by filling out the form below and a member of Carol’s team will get back to you.

Where Carol has Spoken and Been Featured…

Carol has spoken at live events such as Rich Austin’s Lunch & Learn, East Bay Chamber, invited back to SCORE at Harvard Ed Portal; been interviewed on podcasts and is one of three panelists on Rhode Island PBS, a new show coming out Fall of 2017 – Today’s Woman of New England.

Let Us Rock Your Sales & Marketing Results!

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