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The Team

Every client works with Carol.

And there’s a team in place to help when needed.

Carol Scalzo
Creative Director & Project Lead

Kevin Hallinan
Sales Trainer & Mentor

Brandon Yee
Product Strategist

Carol I formed Hit-the-Web Marketing in 2009 to create a website design & digital marketing agency. Drawing on over 25 years of technology, sales, marketing, and business ownership experience I had a vision of providing services to help other businesses build, maintain, and grow their business online. Too many businesses waste money on websites that are pretty but don’t do anything to grow the business. In fact, they can’t be found because they are built on the illusion of “build it and they will come”. In search for a better way to build websites that work for each company, it’s clear website developers mixed with trusted business advisors are key for companies to be successful online.

When not running Hit-the-Web Marketing or working on projects, I’m out swing dancing. My draw to the sea finds me boating, power walking, or somewhere with my face to the sun and toes in the sand and sea. Racing an America’s Cup yacht is on the bucket list for 2019. At home, I love decorating and playing with Maggie(meow). I am the proud Mom of two young adults, no longer home; my 21-year-old daughter is a very smart entrepreneur creating and starring in fashion and makeup product review videos. My 24-year-old son is a 2018 graduate of Mass Maritime Academy and is patiently waiting to get called out to sea [anytime now] as a Marine Engineer.

Kevin Sales Trainer and Mentor. Award-Winning Sales Trainer – Radio Host – Voice-Over Artist. Serving individuals, and companies ranging in size from small, to medium to the enterprise. 

Kevin won prizes selling seeds as a young boy, fundraising door to door in college, to a career in professional selling and management. One might say that selling is “in his blood.”

Kevin has been involved in almost every aspect of sales and sales management throughout his career. His experiences range from small private companies to family-run businesses, to the corporate setting where he has successfully sold both products and services. He is a former business owner, industry leader and constant overachiever having earned numerous sales awards including Producer of the Year and Top Account Executive, and holds two yet unbroken company records for Highest Weekly Sales and Highest Quarterly Sales.

Favorite Quote: “The only person holding me back is me.”

Interesting Fact: As a member of the University of MA Minuteman Marching Band, Kevin marched in Ronald Reagan’s Inaugural Parade. 


Founder of Product Strategy Solutions, Brandon helps small to medium-sized businesses take products from idea to commercialization.  Through the use of upstream marketing techniques (clear market segmentation, buyer personas, market sizing), product features are matched to customer needs.  Next, Brandon guides the development and testing of a minimum viable product (MVP).  Brandon then advises on launching the product (customer acquisition, pricing strategy, branding).

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