The Best 2019 Content Calendar Template. Get Organized.

Knowing how to use your 2019 content marketing calendar will save you so much time. Here’s how!

Yes, I want to Download the 2019 Content Marketing Calendar HTWM Content Marketing Calendar 2019 spreadsheet

The Best 2019 Content Marketing Calendar. Get Organized.

How to use your content marketing template

Columns 1 and 2: Day and Date

The first two columns list the day and date in HTWMContentCalendar2019 which you will post your content. In column 1, we highlighted major U.S. holidays and observances. This is so you can use holidays to sell your products and services as often done by the retail industry.

Column 3: Social Media Updates / Blog Post Teaser and Link

In this column, write your social media updates or blog post “teasers” (remember to insert the hyperlink to your blog post).

What is a blog post teaser? Say you have an article listing 11 ways to Build Your Email List. “One way to build your email list is…. See more ways to build your email list now!” and link to your article. Don’t give your reader the entire article up front.

I draft updates about a month in advance. At the beginning of each week or each month, we schedule our updates using Hootsuite, Buffer, Later, or Post Planner scheduling tools.

A Content Marketing strategy is about 25% of a successful marketing plan. You need to drive traffic to your engaging content. Learn more about our program to your success in Best Way to Spend $1000 Marketing Your Business.

Column 4: Social Channels Posted To

In this column, note which social channel you’re scheduling or posting to: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+, and Pinterest.

Often, we’ll schedule identical content on Facebook, LinkedIn, and Google+, so in Column 5, we note FB, L, G+, IG. Instagram and Twitter are similar in that you use hashtags to attract your audience.

We write a similar-but-shorter update for Twitter, it only allows 140 characters. We compose the tweet in Column 3, and note that it’s for Twitter.

Not sure which social media to use for your business? Hit-the-Web Marketing partners with CWE. We have classes coming up in March 2019.

  1. Blogging and SEO March 14, 2019
  2. Facebook for Small Businesses is now open for registration. Feel free to share the link.   March 21, 2019, Providence RI
  3. Pinterest and Instagram for Small Businesses is now open for registration. Feel Free to share the link.  March 28, 2019, Providence RI

Column 5: Content Buckets

In this column, list the content buckets into which you are filing the post. A content bucket is a visual way to apply a theme. This helps in organizing your posts. We organize our posts into six content buckets; introduce, inform, interact, inspire, entertain and influence.

Content Buckets; Introduce, Inform, Interact, Inspire, Entertain, Influence

Content buckets remind you to publish a variety of content types (images, videos, links, text-only) on a variety of topics or themes.

1. Introduce

These posts help our fans get to know the person behind the brandThey can be fun, goofy, random, reflective, inspirational… whatever you want. But they need to be candid and to reflect the “real” you.  You might introduce a person, your company, products, services you offer. Make it interesting.

Need help writing an Introduction? Here are 3 steps on How to Write an Introduction and grab the reader’s attention.

  1. Grab the readers attention. This looks different for every piece of writing.
  2. Present the reason for the post-existence.
  3. Explain how the post will help correct the problem that brought your reader to it.

2. Educate

Help your followers solve a problem or meet a challenge by offering a wealth of niche-related educational content. This is my favorite content bucket; as many as 80% of my updates are informational.

3. Interact

We all know that social media is intended to be relational and interactive. Yet many of us (myself included) forget to ask our followers to participate in the conversation. Are you asking questions? Challenge your followers to do something you’ve taught them.

4. Inspire

Motivate or encourage your fans with graphics, videos, quotes, success stories, and testimonials.

5. Entertain

Make them laugh. Make them cry. Make them go aaaaah.

6. Influence

Be extremely careful about overwhelming your fans with “buy my stuff” posts. Limit promotional content to about 25% of your posts.

Recommended reading: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

Column 6: Keyword Phrase

In this column, list the keyword phrase you want your blog article to rank for. You’ll know this by performing keyword research prior to starting your blog posts. Creating content calendars for better SEO.

Carry the keyword phrase into social media for maximum impact.

Quick Tips

Mix-and-match social media updates into multiple content buckets. Write an update that is both informational and interactive, by sharing a tip and then challenging your followers to put your tip into practice.

Or write an entertaining “influence” post. Promote a product or service you offer, but do it in such an entertaining way that your fans don’t even realize you’re promoting something.

Link to other people’s content. One of the best ways to establish authority in your niche is to serve as a reliable source of information. My personal goal is to link to other people’s articles, blog posts, or social updates 40-60% of the time.

Backlinks. You’re quoting other bloggers, ask them to link back to you.

Give yourself permission to move things around. Monitor how your updates are performing on various social channels, and adjust regularly.

Save As. We manage social media accounts for several clients, so before we start filling in the calendar, we first save a blank calendar for each client.

Don’t forget to Track and Measure Your Results

Common Content Marketing Goals and Metrics


Get Your 2019 Content Calendar Now

If you haven’t requested your free content calendar template yet, now’s the time!

Download the 2019 Content Calendar Now

Keep in mind the best practices for Creating the Perfect Blog.

Hit-the-Web Marketing is an inbound marketing agency in Boston and Rhode Island. Contact Us today. We’ll analyze your website and determine gaps in the content. Remember, the content takes the customer down the buying journey. email or call (781) 996-9163 today.

How To Format the Perfect Blog

Many bloggers go to work writing, writing, writing. However, they fail to remember to make the content visually appealing and easy to scan. We need to include a basic format to make the content easy to read. Image to the Left. Look familiar? Would you want to read on?

Let’s get started.

  1. First, Create an SEO Friendly headline. And refer to the On-Page SEO Checklist for more details.
  2. Have only one Header 1 title. Use your best keyword phrase as the Main Title.
  3. Have 5-6 Header 2 subtitles.
  4. Write 2-3 sentences per paragraph. Use appropriate subtitles to provide an overview of the content.
  5. Create a Call-to-Action in the middle and near the end of the post. Make them count. Get email signup for your newsletter so you can nurture them into a client. Provide a ebook download to offer value.
  6. Insert at least 1 hero image or video
  7. Create Alt tags for images using your best searched keywords and the name of the company for whom you are writing. Assuming your research for the best keyword phrase, use the same keyword phrase you use in the title of this article. for example, ‘How To Format The Perfect Blog by Carol Scalzo of Hit-the-Web Marketing’. This is why your images need to be relevant to your content. Also, if the image is turned off, the description here will tell the visitor the meaning of the image. If the person is blind, the computer will use the Alt tag to read the description out loud.
  8. Create at least 2 internal links to complimentary pages or pages you want to boost ranking for in search engines.
  9. Create an external link to a high authority website. One that is very popular AND well regarded. (no hacker or porn sites)
  10. Make sure hyperlinks and images Open in A New Tab.
  11. Have social media buttons so visitors can share to Facebook, Twitter, LinkedIn.

A Content Marketing strategy is about 25% of a successful marketing plan. You need to drive traffic to your engaging content. Learn more about our program to your success in Best Way to Spend $1000 Marketing Your Business.

Yes, I want Carol to Review My Website



Just a few tweaks and you can get your content ranking higher because it converts. Work toward making it look like the following:

How To Format The Perfect BlogThe second image to the left shows what a blog strengthened with blog best practices and search engine optimization looks like. The goal is to use WordPress SEO tactics. What’s good? Check the Readability and SEO. The Goal is for Readability to be Good. Define Good! The copy score for this blog scores 78.2% which is fairly easy to read. The goal is to be 65% or higher.

A free resource to help you obtain search engine optimization best practices is to install

the SEO for Yoast plugin for WordPress. If you are unsure how to install this plugin, feel free to contact Carol at Hit-the-Web Marketing by calling 781.996.9163

Find out how every one of your blog articles can convert. We periodically run a 3 hour workshop to show how this is done.

You’ll learn

How To Format the Perfect Blog, Before & After

How to Write the Perfect Blog and How to Apply On-Page SEO for 2017. Learn this once and you can apply it many times over. Worth $1000’s.

Coming Soon! Get organized and plan your content marketing strategy. Download our 2017 Content Marketing Calendar. 

and learn how to use it.


89 Ways Inbound Marketing Creates Customers by Hit-the-Web Marketing