On-page SEO Checklist 2018

On-page SEO Checklist 2018.  Every web page should conform to an On-page SEO Checklist for 2018. This is a must have to get your pages ranking on the first page of search engines. If you’re letting the page you want ranking to slip to the second page, you’re missing opportunities. People are too busy these days to scroll to the second page and beyond.

Remember, your website is your profit center. It is the nucleus of your online presence. The right website strategy mixed with clear content and SEO must work together for the success of your online presence. Well done SEO research will lead you to the right keyword phrases to use in developing your content.

This research tells you how customers are searching for your products and services online and it is directing search engines to serve your business information to the first page of search results.

Our program to your success in Best Way to Spend $1000 Marketing Your Business.

This information is one part of a Website Strategy for creating a winning online presence that can help you

  • Generate more leads
  • Sell More Products
  • Increase Brand Awareness
  • Free you and your employees up to handle more business.

First, spend time perform keyword research. Keyword research sounds like a daunting task. What’s the point?

Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, your search marketing campaigns (paid AND organic) will be completely misguided. If people aren’t searching for your keywords then the content you spend valuable time creating is useless.

It’s amazing what this research will reveal to you in terms of the top search phrases, the questions online searchers are asking to find your solutions, and search volume.

Search volume corresponds to interest, and without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.

On-Page SEO Checklist 2018 by Hit-the-Web Marketing1. Keyword phrase in the URL

The first item for your on-page SEO checklist 2018 is the keyword phrase you use in the URL of the page. The URL for this page is http://www.hitthewebmarketing.com/blog2/on-page-seo-checklist-2018.

 

2. Keyword phrase in the Title

The next item for On-page SEO Checklist 2018 is the Title of the page. The title of your website page should describe what your visitor will find there. As you hover over the tab in the browser, the title of the page displays.

3. Keyword phrase in Heading 1

The third item for on-page SEO checklist 2018 is your Heading 1. The heading 1 or H1 Tag is the main topic of your content.  In WordPress, Header 1 <H1> is your Main Header is what you name the document, using your most important keyword string.

There is only one <H1> tag or keyword phrase per page. Using only one <H1> heading or Header 1 per page will strengthen your SEO.

In recent versions of WordPress, the first field you place the title of your page or post is generated as the Header 1.

4. Keyword phrase in H2, H3, H4, H5, and H6.

Heading 2 through Heading 6 are used for the subheaders in the content; a post, a page or a custom page. For Heading 2 and Heading 3 you can use 3-4 times. Heading 4, Header 5, and Header 6 are not required but used once or twice is good for SEO.

Place your cursor at the beginning of the subheader. At the top of the text editing screen in WordPress, you will see the drop-down field that defaults to Paragraph. As you click the arrow the dropdown list will display the headings.

Subheaders of any document are good for the reader to be able to quickly scan your content to see what it is all about. Make it easy for them to read.

5. Keyword Phrase in Meta Description

The meta description again includes the keyword phrase right at the start. A total of 160 characters to describe the content of the page.

meta description

6. Image to contain Keyword Phrase

The image is a very important element for on-page SEO checklist 2018. Search engines look for at least one image in each post, page, custom page.

 7. Image Alt Tag to  contain Keyword Phrase

Image ALt Tag defined by Hit-the-Web MarketingEvery image needs an Alt tag containing the main Keyword phrase. Every image should have an alt tag description or keyword phrase. Each image should have a name that both describes what the image is and includes your company name. Click to expand the image so you can see what it looks like behind the scenes on a WordPress page.

 

 

 

8. Keyword phrase density 5% or higher.

Isn’t the same keyword string bad for search engines? Won’t my page get reduced ranking for having the same keyword on my page too many times? The answer is not if you show how the page content fits into your overall website or blog.

9. Use Your Keyword Phrase in the first paragraph

Place keyword placement in the first paragraph. Somewhere in the beginning of the paragraph is best.

10. Use Your Keyword Phrase in the last sentence of a paragraph

Place your keyword or keyword phrase in the last sentence of the paragraph.

11. Keyword in Bold (or Strong) 2  times

The On-page SEO checklist 2018 is the keyword density. It is no longer necessary to repeat the main keyword phrase in your article 22 times or more. Two times is enough using the Strong or Bold feature.

Bold the keyword phrase will help guide the reader through the article for important points.

12. Have One Link to Another Internal Page on your website

Have at least one internal link to another page on the blog. Links help rank the current page and the pages you link to. It guides your readers to other useful, complementary information throughout your website.

13. Have one External Link to a separate website

Have one link to relevant content outside of your website. Look for the high ranking websites such as high influencer blogs, wiki – called Authority Sites – that will strengthen the statements in your content. Another way to confirm your information is based on fact and not opinion. Link to your source from which you gather your information is a good way to give credit.

You’ve worked hard to put content together for your website page or blog. So, take some time and make sure the search engines are going to give it notice. If you’re using WordPress for your website or blog, the WordPress “Yoast SEO” Plugin will save you time trying to figure out how you are improving on-page SEO. Does your website or blog need help getting found? Contact Hit-the-Web Marketing today for your on-page SEO.

Ask about our new program regarding Blogs and SEO. Private consultation Call Carol 781-996-9163 or contact us and we’ll call you.

Work to ensure your online marketing efforts are a success. Get our latest marketing tips for 2018 and beyond.

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Is On-Page SEO all I need to do to get my content ranking in search engines? No, while on-page SEO is necessary, the strategy that moves the needle for content ranking in search engines is backlinks.

How long does it take to get results?

We truly do wish we could give you a standardized answer here, but it’s not possible.
Each site will take a different amount of time depending upon:
1) The competition of the niche
2) The existing authority of the website
3) The quality and health of the website
And a few other factors that are kind of geeky to most people.

Some clients get great results within weeks, but we don’t want you to expect this. SEO is NOT a race. Backlinks strategy is another way of producing long-lasting results that will outrank your competitors to stand the test of time.

It’s best to expect at least 3 months before solid movement in the rankings. The larger the Rank plan, usually the faster the results.

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