The Best 2019 Content Calendar Template. Get Organized.

Knowing how to use your 2019 content marketing calendar will save you so much time. Here’s how!

Yes, I want to Download the 2019 Content Marketing Calendar HTWM Content Marketing Calendar 2019 spreadsheet

The Best 2019 Content Marketing Calendar. Get Organized.

How to use your content marketing template

Columns 1 and 2: Day and Date

The first two columns list the day and date in HTWMContentCalendar2019 which you will post your content. In column 1, we highlighted major U.S. holidays and observances. This is so you can use holidays to sell your products and services as often done by the retail industry.

Column 3: Social Media Updates / Blog Post Teaser and Link

In this column, write your social media updates or blog post “teasers” (remember to insert the hyperlink to your blog post).

What is a blog post teaser? Say you have an article listing 11 ways to Build Your Email List. “One way to build your email list is…. See more ways to build your email list now!” and link to your article. Don’t give your reader the entire article up front.

I draft updates about a month in advance. At the beginning of each week or each month, we schedule our updates using Hootsuite, Buffer, Later, or Post Planner scheduling tools.

A Content Marketing strategy is about 25% of a successful marketing plan. You need to drive traffic to your engaging content. Learn more about our program to your success in Best Way to Spend $1000 Marketing Your Business.

Column 4: Social Channels Posted To

In this column, note which social channel you’re scheduling or posting to: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Google+, and Pinterest.

Often, we’ll schedule identical content on Facebook, LinkedIn, and Google+, so in Column 5, we note FB, L, G+, IG. Instagram and Twitter are similar in that you use hashtags to attract your audience.

We write a similar-but-shorter update for Twitter, it only allows 140 characters. We compose the tweet in Column 3, and note that it’s for Twitter.

Not sure which social media to use for your business? Hit-the-Web Marketing partners with CWE. We have classes coming up in March 2019.

  1. Blogging and SEO March 14, 2019
  2. Facebook for Small Businesses is now open for registration. Feel free to share the link.   March 21, 2019, Providence RI
  3. Pinterest and Instagram for Small Businesses is now open for registration. Feel Free to share the link.  March 28, 2019, Providence RI

Column 5: Content Buckets

In this column, list the content buckets into which you are filing the post. A content bucket is a visual way to apply a theme. This helps in organizing your posts. We organize our posts into six content buckets; introduce, inform, interact, inspire, entertain and influence.

Content Buckets; Introduce, Inform, Interact, Inspire, Entertain, Influence

Content buckets remind you to publish a variety of content types (images, videos, links, text-only) on a variety of topics or themes.

1. Introduce

These posts help our fans get to know the person behind the brandThey can be fun, goofy, random, reflective, inspirational… whatever you want. But they need to be candid and to reflect the “real” you.  You might introduce a person, your company, products, services you offer. Make it interesting.

Need help writing an Introduction? Here are 3 steps on How to Write an Introduction and grab the reader’s attention.

  1. Grab the readers attention. This looks different for every piece of writing.
  2. Present the reason for the post-existence.
  3. Explain how the post will help correct the problem that brought your reader to it.

2. Educate

Help your followers solve a problem or meet a challenge by offering a wealth of niche-related educational content. This is my favorite content bucket; as many as 80% of my updates are informational.

3. Interact

We all know that social media is intended to be relational and interactive. Yet many of us (myself included) forget to ask our followers to participate in the conversation. Are you asking questions? Challenge your followers to do something you’ve taught them.

4. Inspire

Motivate or encourage your fans with graphics, videos, quotes, success stories, and testimonials.

5. Entertain

Make them laugh. Make them cry. Make them go aaaaah.

6. Influence

Be extremely careful about overwhelming your fans with “buy my stuff” posts. Limit promotional content to about 25% of your posts.

Recommended reading: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

Column 6: Keyword Phrase

In this column, list the keyword phrase you want your blog article to rank for. You’ll know this by performing keyword research prior to starting your blog posts. Creating content calendars for better SEO.

Carry the keyword phrase into social media for maximum impact.

Quick Tips

Mix-and-match social media updates into multiple content buckets. Write an update that is both informational and interactive, by sharing a tip and then challenging your followers to put your tip into practice.

Or write an entertaining “influence” post. Promote a product or service you offer, but do it in such an entertaining way that your fans don’t even realize you’re promoting something.

Link to other people’s content. One of the best ways to establish authority in your niche is to serve as a reliable source of information. My personal goal is to link to other people’s articles, blog posts, or social updates 40-60% of the time.

Backlinks. You’re quoting other bloggers, ask them to link back to you.

Give yourself permission to move things around. Monitor how your updates are performing on various social channels, and adjust regularly.

Save As. We manage social media accounts for several clients, so before we start filling in the calendar, we first save a blank calendar for each client.

Don’t forget to Track and Measure Your Results

Common Content Marketing Goals and Metrics

Source: https://contentmarketinginstitute.com/2018/09/content-marketing-effectiveness/

Get Your 2019 Content Calendar Now

If you haven’t requested your free content calendar template yet, now’s the time!

Download the 2019 Content Calendar Now

Keep in mind the best practices for Creating the Perfect Blog.

Hit-the-Web Marketing is an inbound marketing agency in Boston and Rhode Island. Contact Us today. We’ll analyze your website and determine gaps in the content. Remember, the content takes the customer down the buying journey. email or call (781) 996-9163 today.

4 Expert Marketers Give Tips on Free Website Traffic Generators

We reached out to expert marketers to provide tips on free website traffic generators. Learn how email marketing strategies, content marketing, and networking methods will drive traffic to your website. Not just any traffic, qualified traffic. Which means higher conversions and more sales, more profits for your company. We discuss specific examples, links to resources, relevant statistics. Our aim is to provide our readers with high-quality, actionable, and unique tips and ideas.

Drive Traffic to Your Website Free

Using Email to Quickly Get More People to Your Website

Email Marketing is one of the greatest ways to instantly generate new revenue however people rarely think about using it to drive people (traffic) to their website.

Here’s are some surefire tips to help you do that:

1 – Optimize for Mobile Readers

With over 60% of email being read on a mobile device, the number one factor to having success in your email marketing is to make certain your readers can actually read your message. Here are two key tips to make your email message easier to read on a mobile device: 1 – Use a relatively large font size. 2 – Break up long paragraphs into sentences with whitespace between them.

2 – Segment Your Email List into Categories Based on Interest

Segmenting your readers into different categories based on their interest, and then tuning your message content to match, will do two things for you. One, it will get more people to pay attention to what you have to say. Two, your engagement rate will be much higher. The goal is to get the person who opens your message and begins to read it to instantly think: “This is for me”. Therefore, before you blast out your next email message, consider who is going to read it, and then craft the message so it seems like you wrote it just for them.

3 – Personalize and Optimize

Personalization is another key factor because statistics show the more personal a message is to someone, the more likely they are to completely read it and take action. Simply ways to personalize a message beyond using the person’s first name in the salutation is to use custom fields with the name of their town, the industry they work in and their company name. Taking the time to fit this into your message is another way to greatly improve your engagement rate.

4 – Engage to Drive People to Your Website

And speaking of engagement rate, here’s the most important question you need to answer BEFORE you tap the send button: What is the one thing you want the person to do once they read your message? In our case, because we are using email to drive people to your website, the Call-to-Action should be to do just that.

What should your 2 Part Message Be?

Plan your message to consist of two parts. Part One goes in the email message and contains enough detail to spark an interest in your reader and get them curious enough to “take action”…  Which of course is to click-through to your website. Part Two (obviously) is the rest of the content which resides on your website (or blog). Get people used to “tapping” to take the next step. This will help you not only identify your most avid readers (which you can segment into their own list), but it will also lead people towards taking action on your website offers.

5 – Use a PS

This last tip is one that almost no one uses yet can have the greatest impact on your engagement rate. Always use a PS at the bottom of your email message (under the signature line) to restate the Call-to-Action. Extensive studies show over 38% of people will instantly scroll to the bottom of an email message to see who it is from. The next thing they will read is the PS. A great format to use in your PS is to repeat the “what they learn” when they click-through, followed by the words: Tap Here.

To sum it up, when using email to drive people to your website, make sure email message is easy to read, personalized, has content the reader is interested, uses curiosity to engage and has a one specific Call-to-Action.

P.S. Don’t forget to use a PS at the bottom of your message!

 Bio – Ed McDonough

Since 2009, Ed McDonough, founder of ECE Marketing Services, has been helping business find and acquire new clients. Today, through the use of highly-personalized automated email campaigns, Ed specializes in helping businesses bring in new sales in record time. He is a certified Email Marketing Specialist who is well versed in all types of email marketing including lead acquisition, revenue generation and lost customer reactivation. To learn more visit: www.ECEMarketingServices.com


Using Content Marketing Toward Getting Website Traffic

There is no easy trick. You need to evaluate your content and outbound marketing campaigns collectively. Make sure that content is relevant and compelling to your audience, then think through how you will leverage your content as part of outbound marketing efforts.
Some content is used as a teaser (a sneak peek of your latest products), some content is shared directly on social media (e.g. infographics),  and some long-form content is used as part of big e-mail marketing efforts. Website traffic comes from your outbound marketing activities which lead to inbound traffic. Content is only one piece of the puzzle, you also need to take into account your website load speed, copywriting, creative, even paid media budget. A balance of organic and paid media spends is also essential, in addition to relevant content.
Bio – Pam Didner Marketing consultant, writer, and speaker. Author of 2 books: “Global Content Marketing” and “Effective Sales Enablement.” She specializes in sales, marketing and external communications consulting, keynote presentations, corporate training, and workshops.

As a company, a lot of us invest heavily in content marketing. But much of our work falls flat. Why? We don’t market our content. We bury our awesome white paper or case study deep in our website where it is almost guaranteed to have few, if any, readers. We need to produce our content and then tell the world about it.

You must market your marketing. How do you market your content? Employ great copywriting skills and “sell” this great content asset to your email list. Share a link to it via your social media channels. You might even invest in LinkedIn and other types of ads. And find ways to tell your target audience why they want your content!

Bio – John Rugh

Copywriter, Content Marketing Specialist, Consultant, Speaker. John is passionate about writing copy that attracts your audience like slivers of iron to a powerful magnet. Compelling, persuasive copy that converts readers into leads and leads into enthusiastic buyers. John is also driven to give the kind of customer service that makes your life easier and helps you sleep better at night. https://www.linkedin.com/in/johnrugh/


Network to drive traffic.

Build relationships with your target market. Are you spending $15 to $20 attending networking meetings that are not bringing you any new business? Be selective where you network. Where does your target market hang out? Who do they associate with? What do they attend? Trade shows, industry seminars.

Gamify the user experience with a poll or survey.

Invite people at networking events or readers of your blog to take a quick poll or survey. Share your survey on social media. Include it in an email newsletter. Just be sure that all roads point back to your website. SurveyMonkey is one popular survey software that makes this polling strategy experience easy.

Don’t forget the obvious!

Remember that without your bases covered, influencer reach, text marketing and the like, will go to waste. Consider getting each of these website marketing ducks in a row before doing anything else:

  • Social media: Ensure that all of your social media pages point back to your website. This can usually be done in a bio or about section.
  • Email marketing: Regardless of your message, have a link back to your site in every email you send.
  • Email signature: Every single email you send from your personal or business account should have an email signature that includes a link back to your site.
  • Business cards: Yes, they’re still relevant, but make sure you remember to include your correct web address.
  • Blog posts: Keep writing and sharing fresh content. Include a call to action that brings traffic back to your site. Discover guest blogging opportunities to boost links back to your site.

What method works best for driving traffic back to your site? Let us know in the comments!

Summary

To sum it up, three of the high traffic drivers to your website are email marketing, great content, and networking. Point to your hard earned content from channels outside your website – social media, email marketing campaigns, email signatures, business cards, blog posts, guest bloggers, and networking.

When using email to drive people to your website, make sure the email message is easy to read, personalized, has content the reader is interested in, use curiosity to engage and has a one specific Call-to-Action. P.S. Don’t forget to use a PS at the bottom of your message!

With these suggestions, you are on your way to increasing your website traffic.

Make It Happen! Need Help?

We want to make this part of marketing your business as easy as possible, so we share our blog content to take you through the process of getting your blog done every month.

How We Help Our Customers

Don’t want to do this Yourself? Hit-the-Web Marketing will help your company drive traffic to your website for you. We will 

  • Brainstorm ideas with your business goals and objectives in mind
  • Perform keyword research
  • Map the content to the Content Marketing Calendar
  • Write the content for Humans
  • Optimize for search engines
  • Create the surveys
  • Develop email marketing campaigns proven to make more sales

Work With Us

Have questions?

6 Tips to Optimize Your LinkedIn Profile

Is Your LinkedIn Profile Working for You? In this article, we discuss 6 tips to Optimize your LinkedIn profile. Ideas that will help you get found the way people are searching for you online. The LinkedIn Profile Banner, LinkedIn Profile Picture, Profile keywords, Your LinkedIn Contact information, the Summary section, and LinkedIn PULSE.

6 Tip for Your LinkedIn Profile

1. Optimize Your LinkedIn Profile Banner

The LinkedIn profile banner, located at the top of your profile above your profile picture, is an area of opportunity to build your business brand. Fun Enterprises gets their brand across by showing how they create fun in the corporate world.

TIP Strive for consistency across all your chosen social media platforms. The banner you use choose should be the same across all your social media; Facebook, LinkedIn, Twitter, Pinterest, Google +, and Instagram.



2. LinkedIn Profile Picture

Having a recent profile picture is important to your professional visibility and credibility. The choice between having one and not having one, choose to have one.

Importance of Your LinkedIn Profile Picture

People want to connect with a face, not this grey shaded image! Take the time to have a picture taken of you. It’s easy these days with our phones having some sharp image cameras.

TIP Remember, this is a business platform. Use an appropriate picture according to the industry you are in. “Joe the plumber” is not going to be in a suit and tie.

A profile image should be a most recent picture of you. Update your image every 1-2 years. Have you ever signed up for a seminar, looked at the presenter’s picture in their LinkedIn profile, when you meet them in person you find out they’re about 20 years older?  Would you tend to trust someone who doesn’t reveal themselves as they are now? Time changes all of us. We want to see the real you.

3. Keywords Matter in Your LinkedIn Profile

Use keywords that describe what you do with the question in mind; How can people find you better? Tricia is thinking of how people search as well as revealing a little bit about herself, striving for transparency.

Keyword Sample  Rather than VP of Social Media, Tricia, a title she has earned,  chose to have fun and describe herself as  Social Media Marketing | Brand Management | Speaker | Having FUN | Always in search of the BEST chocolate chip cookie!

Note: Keywords throughout your profile will help you get found for jobs, if you are in the market. LinkedIn will highlight the keywords you match to a job description. The right keywords get you noticed.

4. Optimize Your LinkedIn Contact Information

LinkedIn has gone through some changes. Make sure your Contact information is up-to-date and not missing. Check on your business phone number and your business email.

The Contact Info button will show up under the number of your connections. I went into mine the other day after Tricia’s seminar. My phone number and email were blank! If I was asked to refer a person in my network and they come up with a missing phone number and email, I’m moving on to the next person.

5. Optimize Your LinkedIn Summary Section

Your LinkedIn summary section should describe what you do. It should also describe where you are going. Interesting summary sections tell your story using text and images. You can add files, such as your resume, add links to your website, social media, and blog. Upload images to visually describe what you do. Even if you are a service business, get ideas of images to use by searching google images. You’ll get ideas using InfoGraphics to help tell your story.

Did you know you can blog on LinkedIn? Add blog articles in your LinkedIn Summary section. If your blog takes off, you receive likes and shares, PULSE picks you up giving you a top ranking. The most recent and most talked about news coming from writers in LinkedIn.

6. What is LinkedIn PULSE?

What is PULSE? PULSE is the news and insights you need to know. LinkedIn syndicates 3 areas: Your News, Top News, and Discover.

When your LinkedIn post shows activity such as Shares, Likes, Favorites of a couple hundred or more, LinkedIn will put your blog article to the top of PULSE. Pretty cool way to get more visibility of your blog articles.

6 Key areas that will Help You Get Your LinkedIn Profile Noticed

Ideas that will help you get found the way people are searching for you online. The LinkedIn Profile Banner, LinkedIn Profile Picture, Profile keywords, Your LinkedIn Contact information, the Summary section, and LinkedIn PULSE.

Having trouble figuring out what to write for your LinkedIn Profile? Maybe you don’t have time to think about it. We can help!  Contact us about helping you with your linked-in profile.

” SPECIAL this month” $150 to get your profile working for you. Mention that you read this blog article. 

Contact Hit-the-Web Marketing Work With Us. Call 781-996-9163.

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Get Your Blog Done. You Know Why. Here’s How.

Stressed out? Know you need a blog. Not sure how you’ll carve out time? Stop worrying. We’ll help you get it done every month! Here’s how.

Get  Your Blog Done!

  • Do you struggle to carve out the time to work on your blog or newsletter?
  • Do you wish you had help when you sit down to write it?
  • Do you need someone to help you with accountability and staying on track?

We want to help. Follow our 3 steps to blogging success!

You NEED New Content – Consistently

Ensuring that you have new content on your website *regularly* is crucial in helping people find you when searching for the products and services you provide. When it’s done right, that content attracts your perfect customer.

A blog is a great way to provide new content for the search engines to find, help increase brand awareness, and drive your website SEO ranking up … add a newsletter and social posts and you’re on your way!


3 Hours per Month Gets It Done

Get Your Blog Done Today!Carving out time to set up and write your blog, your newsletter, and social posts in your busy wear-all-the-hats schedule can be truly challenging.  And we know it! Our blog posts give you A DIY structure and accountability you need while providing help and guidance to make it all easier. Only 3 hours of focused time each month and you have your month’s blogs written and set up!

IDEA! Make the first Wednesday of every month from 9 AM to 12 PM time to write your blog. WAIT! Don’t publish yet. Take the next 3 steps below first!

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Get Organized. Download our 2018 Content Marketing Calendar.

1. Get Organized

Plan out the topics you’ll write for the next 6 to 12 months. Manage your social media, keyword phrases and blog teaser using our Content Marketing Calendar for 2018.  Read more to find out how to make the best use of your content marketing calendar.

 

2. How to Format the Perfect Blog

Are you quickly throwing words on the page and expecting your readers to enjoy reading! Or are you creating an experience? Think about the experience they create in a restaurant. It starts with their How To Format the Perfect Blog, Before & Afterpersonality, where they seat you, how they get you started; a drink, an appetizer, the specials. When you receive your food, is it like a work of art how they display the food on the plate? how attentive they are to you. This is so much more fun than when you order take out. Put this positive energy into your blog posts. Create the Experience. Wow them!

  • Use Catchy Subtitles
  • Use Relevant Images
  • Include Bullet Lists
  • Have at least One Call-To-Action – Capture their email!

On-Page SEO Checklist 20183. Write for humans.

And then, get to work appeasing the Search Engine God’s. Get our On-Page SEO Checklist 2018.

 

 

 

Make It Happen! Need Help?

We want to make this part of marketing your business as easy as possible, so we share our blog content to take you through the process to getting your blog done every month.

How We Help Our Customers

Don’t want to do this Yourself? Hit-the-Web Marketing will write your company blog for you. We will 

  • Brainstorm ideas with your business goals and objectives in mind
  • Perform keyword research
  • Map the content to the Content Marketing Calendar
  • Write the content for Humans
  • Optimize for search engines

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Have questions?
Some of Our Work

Next Month we’ll Give You 3 Successful Ways to Drive Traffic to Your Blog

On-page SEO Checklist 2019

On-page SEO Checklist 2019.  Every web page should conform to an On-page SEO Checklist for 2019. This is a must have to get your pages ranking on the first page of search engines. If you’re letting the page you want ranking to slip to the second page, you’re missing opportunities. People are too busy these days to scroll to the second page and beyond.

Remember, your website is your profit center. It is the nucleus of your online presence. The right website strategy mixed with clear content and SEO must work together for the success of your online presence. Well done SEO research will lead you to the right keyword phrases to use in developing your content.


This research tells you how customers are searching for your products and services online and it is directing search engines to serve your business information to the first page of search results.

Our program to your success in Best Way to Spend $1000 Marketing Your Business.

This information is one part of a Website Strategy for creating a winning online presence that can help you

  • Generate more leads
  • Sell More Products
  • Increase Brand Awareness
  • Free you and your employees up to handle more business.

First, spend time perform keyword research. Keyword research sounds like a daunting task. What’s the point?

Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, your search marketing campaigns (paid AND organic) will be completely misguided. If people aren’t searching for your keywords then the content you spend valuable time creating is useless.

It’s amazing what this research will reveal to you in terms of the top search phrases, the questions online searchers are asking to find your solutions, and search volume.

Search volume corresponds to interest, and without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.

1. Keyword phrase in the URL

The first item for your on-page SEO checklist 2019 is the keyword phrase you use in the URL of the page. The URL for this page is http://www.hitthewebmarketing.com/blog2/on-page-seo-checklist-2018.

2. Keyword phrase in the Title

The next item for On-page SEO Checklist 2018 is the Title of the page. The title of your website page should describe what your visitor will find there. As you hover over the tab in the browser, the title of the page displays.

3. Keyword phrase in Heading 1

The third item for on-page SEO checklist 2019 is your Heading 1. The heading 1 or H1 Tag is the main topic of your content.  In WordPress, Header 1 <H1> is your Main Header is what you name the document, using your most important keyword string.

There is only one <H1> tag or keyword phrase per page. Using only one <H1> heading or Header 1 per page will strengthen your SEO.

In recent versions of WordPress, the first field you place the title of your page or post is generated as the Header 1.

4. Keyword phrase in H2, H3, H4, H5, and H6.

Heading 2 through Heading 6 are used for the subheaders in the content; a post, a page or a custom page. For Heading 2 and Heading 3 you can use 3-4 times. Heading 4, Header 5, and Header 6 are not required but used once or twice is good for SEO.

Place your cursor at the beginning of the subheader. At the top of the text editing screen in WordPress, you will see the drop-down field that defaults to Paragraph. As you click the arrow the dropdown list will display the headings.

Subheaders of any document are good for the reader to be able to quickly scan your content to see what it is all about. Make it easy for them to read.

5. Keyword Phrase in Meta Description

The meta description again includes the keyword phrase right at the start. A total of 160 characters to describe the content of the page.

meta description

6. Image to contain Keyword Phrase

The image is a very important element for on-page SEO checklist 2018. Search engines look for at least one image in each post, page, custom page.

 7. Image Alt Tag to  contain Keyword Phrase

Image ALt Tag defined by Hit-the-Web MarketingEvery image needs an Alt tag containing the main Keyword phrase. Every image should have an alt tag description or keyword phrase. Each image should have a name that describes what the image is and includes your company name. Click to expand the image so you can see what it looks like behind the scenes on a WordPress page.

8. Keyword phrase density 5% or higher.

Isn’t the same keyword string bad for search engines? Won’t my page get reduced ranking for having the same keyword on my page too many times? The answer is not if you show how the page content fits into your overall website or blog.

9. Use Your Keyword Phrase in the first paragraph

Place keyword placement in the first paragraph. Somewhere at the beginning of the paragraph is best.

10. Use Your Keyword Phrase in the last sentence of a paragraph

Place your keyword or keyword phrase in the last sentence of the paragraph.

11. Keyword in Bold (or Strong) 2  times

The On-page SEO checklist 2019 is the keyword density. It is no longer necessary to repeat the main keyword phrase in your article 22 times or more. Two times is enough using the Strong or Bold feature.

Bold the keyword phrase will help guide the reader through the article for important points.

12. Have One Link to Another Internal Page on your website

Have at least one internal link to another page on the blog. Links help rank the current page and the pages you link to. It guides your readers to other useful, complementary information throughout your website.

13. Have one External Link to a separate website

Have one link to relevant content outside of your website. Look for the high ranking websites such as high influencer blogs, wiki – called Authority Sites – that will strengthen the statements in your content. Another way to confirm your information is based on fact and not opinion. Link to your source from which you gather your information is a good way to give credit.

You’ve worked hard to put content together for your website page or blog. So, take some time and make sure the search engines are going to give it notice. If you’re using WordPress for your website or blog, the WordPress “Yoast SEO” Plugin will save you time trying to figure out how you are improving on-page SEO. Does your website or blog need help getting found? Contact Hit-the-Web Marketing today for your on-page SEO.

Ask about our new program regarding Blogs and SEO. Private consultation Call Carol 781-996-9163 or contact us and we’ll call you.

Work to ensure your online marketing efforts are a success. Get our latest marketing tips for 2019 and beyond.

Is On-Page SEO all I need to do to get my content ranking in search engines? No, while on-page SEO is necessary, the strategy that moves the needle for content ranking in search engines is backlinks.

How long does it take to get results?

We wish we could give you a standardized answer here, but it’s not possible.
Each site will take a different amount of time depending upon:
1) The competition of the niche
2) The existing authority of the website
3) The quality and health of the website
And a few other factors that are kind of geeky to most people.

Some clients get great results within weeks, but we don’t want you to expect this. SEO is NOT a race. Backlinks strategy is another way of producing long-lasting results that will outrank your competitors to stand the test of time.

It’s best to expect at least 3 months before solid movement in the rankings. The larger the Rank plan, usually the faster the results.

Two Tools for Improving Your Content Writing Skills

We recommend two tools for improving your content writing skills.  Install them on your computer today. They will make your life easier writing content for your business and personal for that matter. I consider them our ‘on-the-job training’ tools. They are the Yoast SEO plugin and Grammarly. Yoast SEO is a WordPress plugin. And Grammarly is installed at the browser level. We will show you how to install Grammarly in Chrome in a separate blog article.

QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors.” Google, 2017

I run a “Get Your Blog Done” monthly workshop and one of the first things I have my students do is install the Yoast SEO plugin. Why? Because this handy plugin gives you warning on all sorts of areas for optimizing the content for search engines. Yes, you write your content for humans, but you have to also write for search engines. The job of the search engines is to serve up your content based on what people are searching for.

Yoast SEO is for people who don’t understand SEO. This is a tool to help you as you write to find out what the search engines expect from the content in regard to SEO.



Using Yoast SEO for improving your content writing skills

Two Tools to Improve Your Content Writing Skills - Yoast for SEO by Carol Scalzo of Hit-the-Web MarketingAs you are writing, you can see the content readability and SEO score by looking at the right-hand column within the WordPress post. If your SEO is not complete it goes from red to yellow, to green. If it turns green, you’ve done a great job optimizing your content. It tells you if SEO is not available and when it is good. Yoast SEO grades the content for readability. If you use the simple wording, you’ll reach more of an audience. If you write like a college professor, you’re going to lose certain people. The readability scale goes from not available, to needs improvement, to ok, to good.

What types of improvement makes Yoast SEO score better?

I’m glad you asked. Because, as you get used to what it is telling you,  you’ll wonder how you ever wrote without Yoast SEO. Scroll down toward bottom of your blog you see three tabs in the Yoast SEO section; Readability, keyword: tools for improving your… and + Add Keyword (by upgrading to Yoast SEO Premium). I like to start with keyword section first. You ‘ll see that Yoast fills the snippet field for you. you can take what Yoast writes in or you can write your own version.

Edit Snippet in Yoast SEO

Read your article and write a snippet that is engaging to get the reader to click on your article. this is the first thing they see as you search. this snippet is what invites the viewer to click further. Create a lead magnet. For Example, If your blog is about “7 Tips for … “Give the first tip and then make them click to see the other 6.

This is the goal of writing content. Getting the viewer to click on your content. This is inbound marketing.

Focus Keyword

The focus keyword is the keyword phrase that you are using to get your content found. It is the main idea of your content. You have to make it relevant to the article at hand.

Need help? Join us the second Wednesday every month to “Get Your Blog Done”. Contact Carol Now.

The next time we meet is February 14, 2018, 9:30 am – 12:30. We sometimes meet in Providence RI and we sometimes meet online via ZOOM. We’ll set you up for whichever location suits your schedule. 

Analysis

TwoToolstoImproveYourContentWritingSkills - Yoast ANalysis by Carol Scalzo of Hit-the-Web MarketingProblems

It’s telling me I’m not using the keyword in the first sentence, say it right up front. Once you decide n a keyword phrase that will give your content ranking power, Yoast wants you to use it in the title, the first sentence of the article and a couple more times throughout the content. Throw it into a couple headers and all the better for SEO ranking.

Yoast wants to see at least one image in the post. This image should include an Alt Tag using your “focus keyword”.  For example, the image in this Analysis section, the alt tag looks like this – “Two Tools for Improving Your Content Writing Skills by Carol Scalzo of Hit-the-Web Marketing”. This does a couple of important things for your content. Search engines index your content not only on text but by images. Google throws them into their google images container. Having this Alt Tag describes what the image is about, gives credit to the author and to the company behind the author. For blind viewers, the alt tag is read aloud. For viewers who turn off images, or if the image goes missing, the alt tag is there describing the image.

  • The keyword density is 0.3%, which is too low; the focus keyword was found 2 times.

  • No images appear in this page, consider adding some as appropriate.

  • No internal links appear in this page, consider adding some as appropriate.

As you fix the errors YOast points out you’ll see the number of problems decrease.

Improvements

  • You have not used the focus keyword in any subheading (such as an H2) in your copy.

  • No outbound links appear in this page, consider adding some as appropriate. The strategy for linking to external sites on the web are to find those that already have high ranking power. Since Yoast SEO is a wordpress product, I’ve decided to link to Yoast SEO plugin wordpress site. 

  • The focus keyword does not appear in the URL for this page. If you decide to rename the URL be sure to check the old URL 301 redirects to the new one!  Copy and pasting the url into the permalink field.
  • The slug for this page contains stop words, consider removing them.

At this point, I checked on this documents Readability and SEO score and I have the green signal gone good. Yes!

Considerations

Considerations (1)

Yoast never likes stop words. I tend to ignore Yoast on this one.

Good

  • The meta description contains the focus keyword.

  • The meta description has a nice length.

  • The text contains 1017 words. This is more than or equal to the recommended minimum of 300 words.

  • This page has 0 nofollowed outbound link(s) and 3 normal outbound link(s).

  • This page has 0 nofollowed internal link(s) and 2 normal internal link(s).

  • The SEO title contains the focus keyword, at the beginning which is considered to improve rankings.

  • The SEO title has a nice length.

  • The focus keyword appears in the URL for this page.

  • You’ve never used this focus keyword before, very good.

Isn’t it nice to know when we are doing a good job? And you thought this was easy. Optimizing the content can take as much time as writing the content. In the end, it is worth the effort. Its an investment in time and skill with long-term return asset for your online presence.

Readability

Two tools for improving content writing skills - Readability highlights by Carol Scalzo of Hit-the-Web Marketing

Page Down and select the Readability tab. Click the eye. Yoast SEO is telling you to make improvement in the following area

  • 18.7% of the sentences contain a transition word or phrase, which is less than the recommended minimum of 30%.

As you scroll back up, you see sentences highlighted. These are the sentences Yoast is saying to increase the number of transition words. As you make corrections, the issues will disappear.

Grammarly  – a Tool for Improving Your Content Writing Skills

Two Tools for Improving Your Content Writing Skills - Grammarly by Carol Scalzo of Hit-the-web MarketingOnce you install Grammarly extension into your browser, it will begin redlining your words that may be grammatically incorrect, incorrect punctuation, remove any unnecessary, change out words (of, for, this, that, in, with). As you write, it is flagging words sentences, you hover over the words, Grammarly provides corrections. you select the best option, or not. It’s so helpful. You know how it is when you’ve been writing for a while. You can read and reread your document several times and miss grammar errors. Maybe it’s the way you talk. Maybe you’re tired. Grammarly has saved me countless hours.

Hope this helps. Please feel free to email me with questions and comments.

Relevant articles

How to Install Yoast SEO Plugin in WordPress.  Coming Soon!

How to Install Grammarly Chrome browser extension. – Coming Soon!

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What were our most read insightful articles in 2017?

Before we begin to accelerate into the new year, we thought we would pause and take a look back through the articles we posted in 2017. Our articles covered a range of marketing and sales related topics, but these 4 were the most popular and here’s why we think they resonated with the business community.

Here are our 4 most read Insight articles from 2017:

Website Strategy

  1. What Should Your Website Strategy Be? Are you using your website to full potential? Your website is your profit center. It is the foundation of your online marketing strategy.We show you how the right website strategy mixed with best practices, SEO, and engaging content crafting will help you create a winning online presence that can help you generate more leads, sell more products, increase brand awareness, and free you and your employees up to handle more business.We repurposed this article into a workshop and received excellent reviews. Join us! Register to attend our next workshop February 7, 2018.    [button link=”http://events.r20.constantcontact.com/register/event?llr=pwjaircab&oeidk=a07eez1nf7f5aa7563b” color=”red” newwindow=”yes”] Register Now[/button]

Get Organized with our Content Marketing Calendar

  1. Get Organized. Download our 2017 Content Marketing Calendar and Learn How to Use It.  Visit our website to download the 2018 Content Marketing Calendar. How will you use content as a means to introduce and educate your target audience about your products and services? This article helps you plan content 3, 6, 9 months to a year.

On-Page SEO Checklist 2018

  1. On-Page SEO Checklist 2018.  Make no mistake, SEO [search engine optimization] isn’t just for search engines, it’s for humans too. Utilize SEO strategies such as subtitles; this will organize your content, making it easier for your visitors to read through and remember the information.  Get our 13 point checklist to ensure your success to higher ranking.

How to Write the Perfect Blog

  1. How to Write the Perfect Blog  Master your craft by understanding the role of each section creating the attention-grabbing headline, opening statement, the hero image, a couple strategic sub-headers, emotion-evoking content, the How-to section and strategically placed call-to-action items. The infographics helps you see the big picture.

As Neil Patel explains, your successful click-thru-rate is in the attention grabbing Call-to-Action headlines.

As we look back at this past year, we’re happy how much the online community has grown and all that we’ve accomplished together. We’ve had a busy year and we have so many cool things planned for 2018. So, stay tuned and we’ll have loads more to tell you soon.

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How to Plan Your Blog. Business to Consumer Marketing.

How to Plan Your Blog

for Business to Consumer Marketing. The 4 C’s.

A business to consumer marketing approach involves the consumer, the cost of your product, the convenience for customer to purchase your product and service, and your communication to your customer. We discuss incorporating the 4 C’s with setting your goals for developing your content, blogging for your audience,  what topics to focus your content, promoting your blog, and analyzing statistics. Planning your B2C blog works in tandem with your B2C eCommerce website strategy. Let’s get started.

  1. Consumer. ( versus Product) Study your consumers’ wants and needs. Create products tailored to these desires and needs.
  2. Cost (Versus Price) Reflect the reality of total cost. If you sell a computer, the cost of searching or driving to a retail store to purchase it should be taken into account.
  3. Convenience (Versus Place) Understand your customer’s preferred method of purchase – on the Internet, in the store, by phone, or from a catalogue. Maybe there’s another method in your industry. Is social media; Instagram, Twitter, Facebook, LinkedIn where your audience is hanging out?
  4. Communication. (versus Promotion) Focus on communications between customers and businesses. It’s broader than just promotion. Communication is as much about listening as it is about talking.

A Content Marketing strategy is about 25% of a successful marketing plan. You need to drive traffic to your engaging content. Learn more about our program to your success in Best Way to Spend $1000 Marketing Your Business.

Goals

How to Plan Your Blog. Business to Consumer Marketing.Building Your Brand involves building trust with your customers. How do you build trust? Have a reliable customer support team. The task of customer service should then be issued to highly skilled personnel to handle the queries and concerns both online and on calls. On a 24-hour basis.  Yes, having a 24 hours’ customer service means an extra cost. However,  you’re building long-lasting confidence with your consumers.

Attract Prospects. Develop a solid online presence with an eCommerce website that allows the consumer to easily purchase your product online. Drive traffic to your website using social media, paid advertising such as with Google AdWords, and email marketing campaigns. Attend trade shows. Network like crazy.

Support Sales. How to get it just right in 3 steps. One, the quandary of sales support: What level is just right to drive the most sales and growth? McKinsey & Company: Marketing & Sales found that devoting 50 – 60 percent of sales employees to support functions is optimal. Two, what matters most is the levels of operations and administrative support. They are invaluable because they enable frontline and pre-sales employees to spend more time with customers and to focus on sales and growth. Third: Nailing the ratio of non-managers to managers.  The highest-performing companies have a ratio of non-managers to managers of around 8:1. Among lower-performing companies in our analysis, the ratio was greater than 10:1 or lower than 5:1.

Aid SEO. Blogging aids in search engine optimization by establishing your company as an expert in your field. You can lead your customers through your process by the topics you choose to write. Part of the structure of a blog is to link to authoritative sites, link within your site and create fresh content on a consistent basis. Linking to authoritative sites helps your content rank higher as search engines deliver your content during search results. Linking between blogs or content within your site help rank higher the content you want to get noticed.

What really helps move the needle is getting domain authority sites to link back to your website with relevant keyword phrases. This takes a little time and effort but pays back in dividends. Neil Patel is a great resource for this. Neil tells you from how to find topics people are searching to what to write in a letter to an owner of a domain authority site. Seek out domain authority sites of 80+. A tool we use is Moz. Signing up is free.

Blog Audience

Prospects. Customers. Fans. Public. Media.

Blogging for your prospects. We could spend an entire day on the buyers’ journey and be blogging for each stage. In the Awareness Stage, a buyer is trying to solve problems, get an answer, or meet a need. Providing content for making prospects aware of what you offer can be in the form of white papers, ebooks (getting more popular and profitable), Kits, Tip Sheets, Checklists, How To Videos, and Educational Webinars. When consumers are evaluating your product, providing product webinars, case studies, samples, FAQ’s, data sheets and demonstration videos prove successful in converting prospects to customers. At the Purchase stage, provide free trials, live demos, consultations, Estimates, and Coupons.

Blogging for your Customers.  Since this audience has purchased a product or service, continue to educate them on how to best use the product or service for the problem your offer solves. Engage them by asking them to share how they have used your product. Ask for Reviews along the sales cycle as well as the product itself. As they encounter questions about your product, use these questions for content for your blog posts.

Blog Content Focus.

Offering. Community. Location.

Offering. Provide limited time offer promotions. Tie content marketing to limited time offers. Due to taxes, laws, regulations, as well as supply and demand, offers or special promotions are usually localized. Contests, drawings, apps, or content downloads and other engaging activities can be used to entice your customers to participate. A contest can be used to encourage users to share your content or create user-generated content to win prices.

Community. You may be local. Know what your local customer needs and wants. Your company may be national or international. Each community buys in different ways, for different reasons, and variations of a product or service because of the community.

Location. Your content focus for each location of your customers. Think locally, nationally, and internationally. Local teams can help provide a local perspective for each area.

Blog Content Format.

Text. Image or Photo. Video or Audio.  Presentation or eBook. Our blog [The Retail Factor] posts “How to write the Perfect Blog” and “How to Format the Perfect Blog” both go into detail about the format to consider including the header, opening sentence, images and video, strategic call-to-actions. Evoke emotions. Get Leads. eBooks are one of the most

Blogger(s)

Marketing or PR. Product. Executive. Sales. Customer Service. Customers. Ghost Writers.

Copy Support

Tech Support. Outside Editors. Creative. Copy Editor.

Blog Promotion

email. Social Media Platforms. Social Sharing. Third-Party Media Use.

Now that you have inspiring, emotional content to share. How are you going to get the word out? How are you going to get traffic to your blog and website? Ways of driving traffic.

email to promote your Blog. Segment your audiences in lists within your email marketing software. Think about the content you have written. How does it help solve problems for each segment? Don’t overwhelm them with all of your blog posts. Pick 2 or 3.

Social Media Platforms. For a business to consumer communication, the traffic drivers that are in the top ten are Facebook, Twitter, Pinterest, Instagram, and Google +. Use social media to find content for your curation strategy. Pay attention to what content is shared most. Post multiple times throughout a period of time using different copy. Define which channels, headlines and copy work best for you. For small- and medium-sized businesses, this is really the engine of content promotion. Pay attention to the sentiment and engagement levels from your audience.

Social Sharing. Social Sharing should always be part of your website content. Shared content increases your credibility.

Blog Metrics

Blog Metrics that matter is visitors Reach, Improved SEO, Brand Awareness, Sales, Expense, and Media Pickup.

The budget for your Blog

The budget you set aside for your blog depends on your company. If you have a zero budget, blog content yourself and recruit your team to contribute. If you have a relatively small budget – $1000 per month. You can hire an outside firm to assist you.

Hit-the-Web Marketing has been helping companies develop the right content marketing strategy for your company for over ten years. In several industries, we may have your product and service pages ranking on the first page within 6 to 12 months. Ready to Work with us?

Learn How To Create the Perfect Blog

Learn How to Create the Perfect Blog

Attend Get Your Blog Done Monthly - we hold you accountable - you gain website assetsand optimize it for search engines by applying our On-Page SEO Checklist for 2017.

Did You Know New Content is the Way to Win Higher Ranking for your Website? Create a Content Strategy Based on Your Business Goals and Sales Process.   

As they say in marketing, “Content is King.” Done right, it will attract your perfect customer. A blog is a great way to help drive brand awareness and increase your website SEO ranking! Our first workshop in May 2017 was a success. From it evolved this workshop called ‘Get Your Blog Done’ as a way to make sure we dedicate at least 3 hours a month and roll out at least one blog. 2 to 4 is better but you do what you can.

In this three hour workshop, you will Learn how to

  • Plan & Prepare for your next blog and every blog thereafter. With our help, you’ll see how to perform SEO Keyword research that will lead you to the right keyword phrases to use when developing your blog content.
  • Choose Content: We’ll help you know HOW to choose the most effective content (images, video, etc) to attract your perfect customer.
  • Build the Blog: You’ll learn HOW to structure your blog content to get the best results (for humans and search engines).

Apply Our On-Page SEO Checklist for 2017

If Content is King, then SEO is the Messenger. Make no mistake, SEO matters! Clear content and SEO must work together to create a successful online presence. You’ve worked hard to put content together for your website page or blog. Why not take time and make sure the search engines are going to notice?

The goal is to get content ranking on the first page of search results. We’ll show you:

  • How to apply on-page SEO tactics — no coding required!

Who Should Attend:

Entrepreneurs, Business Owners, Marketing team, Bloggers, Content Marketers, Content Writers, anyone in online marketing industry.

Fees:

  • $69 for drop-ins
  • 6 – month membership for $60/month ($360)
  • 12 – month membership for $55/month ($660)
Questions? Want to add this topic to one of your events? Contact Carol by email or call (781) 996-9163 today.

5 Take-Aways from this workshop – How to Create the Perfect Blog

  1. How to perform effective keyword research.
  2. An Infographic of the layout of the Perfect Blog.
  3. Lifetime access to the 9 Ways to optimize the content for On-Page SEO in 2017.
  4. Hands on experience with two instructors in group collaboration.
  5. Savings of $80 of the usual 1-1 phone consultation with Hit-the-Web Marketing.

Your Instructors

Deb Goeschel is a creative and effective communicator through content. She has a strong belief that by empowering cause- and mission-driven businesses and entrepreneurs with the ability to effectively share their vision, she can help make a positive impact on the world. She helps business owners find the success they deserve through business-transforming marketing. Just because you own a smaller business, doesn’t mean you should settle for small marketing and profits! Deb@MessageArtist.com
Carol Scalzo is an experienced website developer and digital marketing strategy consultant. She manages email and lead nurturing, paid marketing, and ecommerce channels for companies. Carol knows the ins and outs of developing and implementing a strong marketing strategy. She is passionate about teaching marketers and business owners how to effectively utilize digital marketing to drive more leads and customers to your business. 781-996-9163Carol@hitthewebmarketing.com

How To Write the Perfect Blog

Oh my God, the pressure! Write the Perfect blog! Getting started with your blog article might be the toughest part. Incorporate the following components for success. Success is defined not only by the number of opens but also the shares. Master your craft by understanding the role of each section creating the attention-grabbing headline, opening statement, the hero image, a couple strategic sub-headers, emotion-evoking content, the How-to section and strategically placed call-to-action items.

  1. The Headline. The goal of the headline is to grab your reader’s attention. You have about 3 seconds. Here’s where you include the most highly searched keyword phrase.
  2. The Opening Statement. Key insight. Direct marketers have long known that if you get people to read your first 3-4 sentences, they are more likely to read your entire article. The point of your Opening statement is to get people to read your opening. Take Action Save the image to the left for future reference.
  3. Half-width Image. Images add interest. They help tell your story. 5 powerful reasons to add images to your blog. Search engines are looking for images. They index them. It’s another way to raise your ranking online. Does the filename of your image matter? Yes! Please name it using the best keyword phrase that you did hard work researching. Images are known to provoke more social media shares. That’s free advertising! Take Action: See what others images look like and change the colors to fit your brand, change the text to fit your title and your most import keyword phrase.
  4. SubHead. This sub-head has one main goal. To entice your people to read your first piece of content. That’s it! How? Make a promise to your readers… give them a benefit.
  5. Content. Connect Emotionally. Your first piece of content should aim to trigger an emotion in your reader. When people get emotional, they tend to pay attention. They are more likely to take action after being put into an emotional state.
  6. First CTA #1 – call-to-action. Use a ‘click to tweet’ quote right here. Why? Who do people quote? People quote authorities. Enticing people to quote you, positions you as an authority. Plus, people like tweeting quotes and you’ll get more traffic from social media as a result.

A Content Marketing strategy is about 25% of a successful marketing plan. You need to drive traffic to your engaging content. Learn more about our program to your success in Best Way to Spend $1000 Marketing Your Business.

Hey YOU!  Pay attention! Step 1 – Trigger an emotion. Find out the 8 more ways to get their attention!

  1. Sub-head #2. Promise #2. Here’s where you tell people exactly what they’ll learn. The step-by-step method. The How-to. You already connected. Now’s the time to get them to take action.
  2. The How-To Section. Give people practical, easy to implement advice. Get people results and they’ll remember you forever. Also, practical useful content is the most viral content.
  3. CTA #2. Buy or Subscribe? Here’s where you close out your article with another call-to-action. You can include a ‘buy now’ or ‘subscribe’. I usually use subscribe.

89 Ways Inbound Marketing Creates Customers by Hit-the-Web Marketing

 

 

How can we help you with content marketing and driving traffic to your blog? Customer Service is available to take your call 781-996-9163.