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PPC Management

Hit-the-Web Marketing Can Handle Your PPC Management

There are many PPC (pay per click) management companies, ad agencies and marketing consulting firms from which to choose for your PPC management service needs. Try Hit-The-Web Marketing for management of your click program or one of our PPC consulting services.

Following our PPC consulting methodology, Hit-The-Web Marketing professionally manages ppc marketing campaigns for Google Adwords.

First and foremost, we want you to succeed. We are a boutique search engine marketing firm and only offer our pay per click management services if we are confident in contributing to your success. That’s why the first phase in our methodology is an “initial assessment” which results in a “Fit/No-Fit” decision for a PPC management service engagement.

If we complete the initial assessment and are not confident we can help with your pay per click advertising program, we provide suggestions where there may be a better fit.

If there is a “Fit” decision from the initial assessment, we follow our PPC consulting methodology to initiate, plan, develop and implement your PPC marketing program.

11 Steps to our PPC Management Methodology

  1. Conduct thorough analysis of your business environment.
  2. Conduct broad, exact and phrase keyword assessment.
  3. Plan and develop proper advertising campaign structure.
  4. Create proper ad group structures with relevant keywords.
  5. Facilitate or conduct ad copy development.
  6. Ensure proper keyword-ad copy-landing page relevancy.
  7. Identify and implement appropriate bid strategy
  8. Optimize or design landing pages for ad destinations.
  9. Implement funnel and conversion tracking mechanisms.
  10. Key: Identify and track metrics from the micro (keyword) level up to your financial statements.
  11. Key: Create continuous improvement process to constantly challenge the status quo and improve your ROI, profit by click, profit by impression, overall profits, etc.

Hit-the-Web Marketing provides these PPC tasks as part of a full pay per click marketing management service. If a customized service better fits with your needs, be sure to check out our PPC consulting services where an even better fit may exist.

Ready to try Hit-the-Web Marketing? Call 781-996-9163 or email Hit-the-Web Marketing now.