Two Tools for Improving Your Content Writing Skills

We recommend two tools for improving your content writing skills.  Install them on your computer today. They will make your life easier writing content for your business and personal for that matter. I consider them our ‘on-the-job training’ tools. They are the Yoast SEO plugin and Grammarly. Yoast SEO is a WordPress plugin. And Grammarly is installed at the browser level. We will show you how to install Grammarly in Chrome in a separate blog article. QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors.” Google, 2017 I run a...
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What were our most read insightful articles in 2017?

Before we begin to accelerate into the new year, we thought we would pause and take a look back through the articles we posted in 2017. Our articles covered a range of marketing and sales related topics, but these 4 were the most popular and here’s why we think they resonated with the business community. Here are our 4 most read Insight articles from 2017: Website Strategy What Should Your Website Strategy Be? Are you using your website to full potential? Your website is your profit center. It is the foundation of your online marketing strategy.We show you how the right website strategy mixed with...
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How To Use Your 2018 Content Marketing Calendar

Knowing how to use your 2018 content marketing calendar will save you so much time. Here’s how! Yes, I want to Download the 2018 Content Marketing Calendar HTWM Content Marketing Calendar 2018 spreadsheet How to use your template Columns 1 and 2: Day and Date The first two columns list the day and date in which you will post your content. In column 1, we highlighted major U.S. holidays and observances. If you’d like to modify them, here is a good website with a lists of major and minor holidays, as well as those fun, “weird” observance days. Column 3: Social Media Updates / Blog Post Teaser and...
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How to Plan Your Blog. Business to Consumer Marketing.

How to Plan Your Blog. Business to Consumer Marketing.
How to Plan Your Blog for Business to Consumer Marketing. The 4 C’s. A business to consumer marketing approach involves the consumer, the cost of your product, the convenience for customer to purchase your product and service, and your communication to your customer. We discuss incorporating the 4 C’s with setting your goals for developing your content, blogging for your audience,  what topics to focus your content, promoting your blog, and analyzing statistics. Planning your B2C blog works in tandem with your B2C eCommerce website strategy. Let’s get started. Consumer. ( versus...
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Learn How To Create the Perfect Blog

Learn How to Create the Perfect Blog and optimize it for search engines by applying our On-Page SEO Checklist for 2017. Did You Know New Content is the Way to Win Higher Ranking for your Website? Create a Content Strategy Based on Your Business Goals and Sales Process.    As they say in marketing, “Content is King.” Done right, it will attract your perfect customer. A blog is a great way to help drive brand awareness and increase your website SEO ranking! Our first workshop in May 2017 was a success. From it evolved this workshop called ‘Get Your Blog Done’ as a way to make...
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