The Team

Every client works with Carol.

And there’s a team in place to help when needed.

Carol Scalzo
Owner/Founder, Creative Director & Project Lead

Kevin Hallinan
Sales Trainer & Mentor

Brandon Yee
Product Strategist

Carol formed Hit-the-Web Marketing in the spring of 2009 to create a website design & digital marketing agency. Drawing on over 25 years of technology, sales, marketing, and business ownership experience I had a vision of providing services to help other businesses build, maintain, and grow their business online. Building websites that work for you 24/7. I witnessed too many businesses waste money on websites that were pretty but didn’t do anything to grow the business. In fact, they can’t be found because they were built on the illusion of “build it and they will come”.

In search for a better way to build websites that work for each company, it’s clear website developers mixed with business advisors are key for companies to be successful online.

When not running Hit-the-Web Marketing or working on projects, I love swing dancing. I’m drawn to the sea – power walking, going to the beach, and kayaking. At home, I love decorating and playing with my cat, Maggie.  I am the proud Mom of two young adults; my 21-year-old daughter who loves animals, in fact so much so she is a vegan and an entrepreneur at heart (gets it from her Mom). She makes money creating and starring in product review videos online. My 24-year-old son is a 2018 graduate of Mass Maritime Academy and is patiently waiting to get called out to sea [anytime now] as a Marine Engineer. I support the Neponset Valley Humane Society out of Norwood, MA; A nonprofit organization that finds families to foster cats and dogs while they find permanent homes for them.

Kevin Sales Trainer and Mentor. Award-Winning Sales Trainer – Radio Host – Voice-Over Artist. Serving individuals, and companies ranging in size from small, to medium to the enterprise. 

Kevin won prizes selling seeds as a young boy, fundraising door to door in college, to a career in professional selling and management. One might say that selling is “in his blood.”

Kevin has been involved in almost every aspect of sales and sales management throughout his career. His experiences range from small private companies to family-run businesses, to the corporate setting where he has successfully sold both products and services. He is a former business owner, industry leader and constant overachiever having earned numerous sales awards including Producer of the Year and Top Account Executive, and holds two yet unbroken company records for Highest Weekly Sales and Highest Quarterly Sales.

A natural leader and motivator, Kevin has served as President of his college fraternity, President of a statewide trade association and company President, and is very active in the business community. He currently serves as a deacon in his church, is a youth football coach, and the President and a member of the Board of Directors of Parkway Pop Warner Football and Cheerleading. Kevin is a past Chairman of the Board of the Neponset Valley Chamber of Commerce, where he also served on the Executive Committee. He is a frequent featured speaker at numerous business and industry events and has served as a Judge for MIT Sloan School of Management’s ‘International MBA Sales Competition’. In January 2014, Kevin was named the Neponset Valley Chamber of Commerce 2013 Business Person of the Year, and in July 2014 Kevin was named a Paul Harris Fellow by the Neponset Valley Sunrise Rotary Club in appreciation of his contribution and service to the Club and Rotary International.

Kevin’s honesty and forthrightness, together with his ability to inspire and lead, has allowed him to coach and train sales “rookies”, mid-level managers, and seasoned executives to new levels of success that have consistently exceeded expectations.

Kevin hails from the University of Massachusetts at Amherst, where he majored in Electrical Engineering. He is an accomplished singer and trumpeter, a voice-over artist, and the proud father of four young adults who love all things Boston sports: a 28 year old son who is an HVAC Technician and newlywed; a 26 year old daughter who is a medical technician in laser eye surgery; a 24 year old son who is a former US Marine, current college student, and future firefighter; and a 22 year old daughter who just finished college and is a future police officer. And best of all, Kevin is the devoted husband of the biggest Red Sox fan he has ever met.

Favorite Quote: “The only person holding me back is me.”

Interesting Fact: As a member of the University of MA Minuteman Marching Band, Kevin marched in Ronald Reagan’s Inaugural Parade. He also marched twice in the same parade – in the Holyoke, MA St. Patrick’s Day Parade he marched with the Minutemen, then he and two other members were shuttled back to the starting point, underwent a uniform change, and marched with the Rhode Island Matadors Drum and Bugle Corps.

ecommerce marketing services boston

What Are You Waiting For?

Dig Your Heals in and Sell Online!

Check Out Our eCommerce Case Study. See how your business can soar!

Free 1 Hour Consultation

You have Successfully Subscribed!