We seek to create long-term relationships built on results.

Tell us about your business goals and we will contact you

Hi. I’m Carol.

Professional web developer, owner of Hit-the-Web Marketing and author of The Retail Factor blog.

We are Builders. We love the challenge of building a website and marketing campaigns from scratch into something scaleable and successful.

We are Craftsman. We build your website around a lead generating strategy. Then, we go to work building your email list, driving traffic to your website, converting visitors into customers, and nurturing and retaining your customers. You can either have us do the work for you, while you build your business and do what you love to do, OR we teach you how to implement an online marketing strategy in parallel with your business goals, that is unique to your company and the customers you want to work with.

We know the ins and outs of developing and implementing a strong marketing strategy. We have a long history of developing websites, we know the technology and we thrive on the speed at which technology is evolving to allow us to market businesses online. We can help you solve many types of online marketing issues you may be experiencing with your website. We get results. Just ask!

Using Online Marketing As Your Strategic Weapon

It’s our mission to build and market high-quality lead-generating websites for our clients.

To provide a quality service, we hire smart people to our team and focus on the goals your company has in mind.

Problems We Solve

  • Our Website Looks Old
  • Our Website Should Explain Our Services Better
  • Our Website Doesn’t Look Good on Mobile
  • Our Website Should Rank Higher in Google
  • Our Website should Generate More Leads
  • We Don’t Have Enough Traffic
  • My Website Got Hacked. Now What Do We Do?


Retail Companies

Hit-The-Web Marketing is an internet marketing company in Boston MA. We work with retail companies who want to grow their business through eCommerce websites. We have over 20 years experience in building sites that help retail companies manage and grow their business online. Then we get to work implementing online marketing strategies.


Many luxury builders don’t have the time or the desire to build websites or online marketing strategies for their business. You are too busy building and managing the every day operations of the business. You may not understand how the technology behind online marketing can help you build your business in a cost effective and strategic manner. Partner with Hit-the-Web Marketing and watch your results increase.

Digital Marketing Strategies

Once we build your website, as a solid foundation for your online presence, we get to work implementing online marketing strategies; Content Strategies, SEO, eMail Marketing Campaigns, Paid Marketing Campaigns, and a Social Media Strategy.

What Should Your Website Strategy Be?

Book Carol Now for an Engaging, Informative, and Comprehensive discussion on your Website Strategy.

Not Sure What Your Next Steps Should Be?

Hit-the-Web Marketing and Carol Scalzo have been working with us for the past few years. Initially, Carol designed and implemented our website, then redid it this year. Recently, Carol has been working with us to help create “traffic” to our website by using strategies such as blogging, social media marketing – social media linking between our website and social media platforms such as twitter, facebook and LinkedIn. We have noticed an increase in website traffic. We have always found Carol to be very professional and responsive to our requests. We highly recommend her and Hit-The-Web Marketing for website designs and social media marketing.

John Connaughton

President / Owner, Connaughton Construction

How To Convert Visitors to Customers using Landing Pages

by Rich Austin

ecommerce marketing services boston

What Are You Waiting For?

Dig Your Heals in and Sell Online!

Check Out Our eCommerce Case Study. See how your business can soar!

Free 1 Hour Consultation

You have Successfully Subscribed!