About
Wouldn’t it be nice to generate some real business?
About Carol Scalzo – Fractional CMO & Digital Marketing Strategist
Hi. I’m Carol.
I help construction executives and eCommerce business owners grow with Clear, Predictable, and Reliable (CPR) online marketing strategies.
I founded Hit-the-Web Marketing in 2009 to deliver more than “pretty websites.” With 25+ years in technology, sales, and marketing, I’ve seen too many companies stuck with brochure-style sites that don’t generate results. My mission: build systems that turn websites into lead-generating and revenue-producing machines.
Using Online Marketing As Your Strategic Advantage
Our Approach – The CPR Framework
Everything we do is built around measurable, business-driven results.
Clear Messaging
We craft compelling messages that position your brand as the top choice in your market, ensuring clarity and impact.
Predictable Systems
Our marketing systems are designed to generate consistent leads and sales, providing a steady stream of business opportunities.
Reliable Growth
We implement scalable tools and strategies that ensure your business growth is sustainable and not left to chance.
Comprehensive Support
From strategy to execution, we offer Done-With-You or Done-For-You services tailored to your specific needs.
We help your business get ahead of the curve before your competitors even know what’s coming.
Who We Work With
Construction Companies
We partner with construction companies to streamline their marketing efforts, ensuring seamless operations and effective lead generation. Our strategies help you grow your projects and client base without the chaos.
eCommerce Businesses
Our expertise in eCommerce allows us to build and optimize online stores and marketing campaigns that turn visitors into loyal customers, driving consistent sales and repeat business.
What We Can Do For You
We’re not here to “run your socials” or “tweak your website.” That’s agency talk.
As your Fractional CMO, we step in where you need high-level strategy—without the cost of a full-time executive.
Together, we will
- Clarify your direction → Define the right strategy so your marketing isn’t scattered.
- Make growth predictable → Build systems that bring in steady leads and sales.
- Ensure results are reliable → Strengthen operations so your business scales with confidence.
Marketing Solutions
For Construction Execs
Lead Generation Machine
Transform your website into a powerful lead-generation tool that attracts high-quality project opportunities and boosts your market presence.
SEO Strategies
Develop both local and national SEO strategies to position your business as the industry leader, ensuring you are the go-to choice in your market.
Referral Systems
Implement referral-boosting systems that enhance referrals, reducing reliance on word-of-mouth and keeping your pipeline full of predictable opportunities.
Marketing Campaigns
Develop marketing campaigns that keep your pipeline full of predictable opportunities.
👉 That means fewer stalled projects—and more contracts closed.
For eCommerce
eCommerce Optimization
Optimize your WooCommerce or Shopify store to maximize conversion rates, ensuring visitors become buyers and boosting your revenue.
Content and SEO Strategy
Create compelling product descriptions and SEO strategies that attract purchase-ready customers, driving more traffic and sales to your site.
Fine Tune Processes
Fine-tune checkout, upsells, and automations to maximize sales.
Paid Advertising Campaigns
Guide and implement targeted ad campaigns to capture more revenue with less wasted spend, ensuring your marketing budget is used effectively.
👉 That means smoother funnels—and more revenue with less wasted ad spend.
We don’t just give advice—we work Done-With-You or Done-For-You, depending on where you need the most support.
💡 Whether you’re building projects or selling products, we make sure your online presence works as hard as you do.
Why Hit-the-Web Marketing?
We are Builders and strategists, not just designers.
We are CraftsWomen. We build your online presence around a lead-generating strategy. We focus on results-driven websites and campaigns.
We guide you every step of the way—or teach you how to implement strategies yourself.
We can help you solve many types of online marketing issues you may be experiencing with your online presence. We get results. Just ask!
