by Carol Scalzo | Jul 22, 2025 | eCommerce Marketing
If you’re looking to launch or rebuild your online store, one of the first decisions you face is: WooCommerce or Shopify? At Hit-the-Web Marketing, we don’t just build websites; we build lead generation and visibility systems that help your business get seen, attract...
by Carol Scalzo | Jun 21, 2025 | eCommerce Marketing, Shopify Store Optimization
The Store Owner’s Quick Guide to Shopify Optimization & Email Automation Running a Shopify store isn’t just about listing great products. It’s about building a customer experience that converts browsers into buyers—and keeps them coming back. If you’re tired...
Carol is the founder of Hit-the-Web Marketing since 2009. She's been building websites and marketing campaigns from scratch into something scalable and successful for over 20 years.
We build websites around lead generating strategies. Then, we go to work driving traffic to your website, converting visitors into customers, and nurturing and retaining your customers. Our main service is Google Ads. Because 92.07% of people searching on the web use Google as their search engine of choice.