About
Wouldn’t it be nice to generate some real business?
Hi. I’m Carol.
I help construction executives and eCommerce business owners grow with Clear, Predictable, and Reliable (CPR) online marketing strategies.
I founded Hit-the-Web Marketing in 2009 to deliver more than “pretty websites.” With 25+ years in technology, sales, and marketing, I’ve seen too many companies stuck with brochure-style sites that don’t generate results. My mission: build systems that turn websites into lead-generating and revenue-producing machines.
Using Online Marketing As Your Strategic Advantage
We craft compelling messages that position your brand as the top choice in your market, ensuring clarity and impact.
Our marketing systems are designed to generate consistent leads and sales, providing a steady stream of business opportunities.
We implement scalable tools and strategies that ensure your business growth is sustainable and not left to chance.
From strategy to execution, we offer Done-With-You or Done-For-You services tailored to your specific needs.
We partner with construction companies to streamline their marketing efforts, ensuring seamless operations and effective lead generation. Our strategies help you grow your projects and client base without the chaos.
Our expertise in eCommerce allows us to build and optimize online stores and marketing campaigns that turn visitors into loyal customers, driving consistent sales and repeat business.
We’re not here to “run your socials” or “tweak your website.” That’s agency talk.
As your Fractional CMO, we step in where you need high-level strategy—without the cost of a full-time executive.
Together, we will
Transform your website into a powerful lead-generation tool that attracts high-quality project opportunities and boosts your market presence.
Develop both local and national SEO strategies to position your business as the industry leader, ensuring you are the go-to choice in your market.
Implement referral-boosting systems that enhance referrals, reducing reliance on word-of-mouth and keeping your pipeline full of predictable opportunities.
Develop marketing campaigns that keep your pipeline full of predictable opportunities.
Optimize your WooCommerce or Shopify store to maximize conversion rates, ensuring visitors become buyers and boosting your revenue.
Create compelling product descriptions and SEO strategies that attract purchase-ready customers, driving more traffic and sales to your site.
Fine-tune checkout, upsells, and automations to maximize sales.
Guide and implement targeted ad campaigns to capture more revenue with less wasted spend, ensuring your marketing budget is used effectively.
We are Builders and strategists, not just designers.
We are CraftsWomen. We build your online presence around a lead-generating strategy. We focus on results-driven websites and campaigns.
We guide you every step of the way—or teach you how to implement strategies yourself.
We can help you solve many types of online marketing issues you may be experiencing with your online presence. We get results. Just ask!
Weekly tips and insights for construction and eCommerce leaders on how to build Clear messaging, Predictable systems, and Reliable results that grow your business online.
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