Strategic Marketing for Construction & eCommerce Leaders

Need marketing leadership without the full-time cost?

Hire us as your Fractional CMO —to lead your marketing, align your teams, and turn plans into profit.

We build marketing systems that make growth Clear, Predictable, and Reliable—so you can lead with confidence

& Let’s Build Your Your Roadmap to Consistent Growth.

Marketing Strategy for Construction Executives — Without the Guesswork

Built for the Trades. Driven by Results.

Construction Executives — Are You Tired of Random Acts of Marketing?

Winning construction projects today requires more than referrals or waiting for the next RFP. Decision-makers research firms online before they even reach out — and the companies that position themselves as thought leaders and show up first in search win the work.

Too many vendors throw tactics at the wall — a little Google Ads here, a new website there, some SEO or social posts — all without a cohesive strategy. The result? Wasted spend, inconsistent results, and no measurable progress.

At Hit-the-Web Marketing, we’re not selling tactics. We position ourselves as The Marketing Strategist for Construction Executives who:

  • Build a clear roadmap tailored to the construction industry.

  • Replace guesswork and “brainstorming tangents” with a proven framework – our CPR system.

  • Align marketing with your business goals — winning more bids, attracting qualified subs and partners, and building long-term brand authority.

You already have goals. We bring the marketing strategy and systems to make those goals happen in a Clear, Predictable, and Reliable way.

Construction Website that books jobs - Hit-The-Web Marketing

Website That Wins Jobs

We show you how to transform your website into a true sales asset — one that builds authority as a thought leader, reduces drop-offs, and helps your team convert visitors into high-value opportunities.

local SEO, and Google Business Profile for construction companies

Visibility Systems That Get You Found

We guide your team in building long-term visibility through local SEO and an optimized Google Business Profile — so your company consistently shows up where decision-makers are looking.

Construction Lead Generation - Hit-The-Web Marketing

Pipeline That Delivers Leads

Based on your budget, we map out the right mix of SEO, paid ads, and visibility systems for your market — then coach your team to implement and manage them so your pipeline fills with qualified leads.

Construction Win Reviews that work -  Hit-the-Web Marketing

Decisions Backed By Data

Executives make decisions on numbers, not guesswork. We help you set up tracking and reporting systems so your leadership team can make decisions to refine campaigns so your growth is Clear (your goals), Predictable (automation and visibility systems), and Reliable.

👉 Ready to stop chasing tactics? Let’s build your Clear, Predictable, Reliable growth plan together.

eCommerce Marketing That Moves the Needle

Clicks are cute. We care about conversions. At Hit-the-Web Marketing, we help eCommerce brands turn browsers into buyers, and first-time shoppers into loyal fans—with strategy, not guesswork.

SEO That Brings Buyers

Get found by the people who are already searching for what you sell. Our eCommerce SEO isn’t about ranking for random terms—it’s about driving traffic that converts.

Conversion-First Website Design

Your website should sell, not just sit pretty. We build beautiful storefronts that guide your customers from product page to checkout with zero friction.

Smart PPC Ads with ROI

We don’t waste your ad budget on vanity metrics. Our pay-per-click campaigns are laser-focused on high-ROI traffic that’s ready to shop.

Scroll-Stopping Social Media

Our campaigns don’t just get likes—they build community, boost engagement, and drive real traffic to your store.

Email Marketing that Works While You Sleep

From welcome series to abandoned cart recoveries, we set up automated email funnels that nurture, convert, and keep your customers coming back.

Content That Converts

Establish your brand as an industry leader with compelling content that educates and inspires your audience.

Why Executives Choose Hit-the-Web Marketing.

Because you’re not here for guesswork—you want growth that sticks.

Clarity in Strategy

No fluff, no jargon—just laser-focused strategies that align with your goals. We make sure every move has purpose (and proof).

Predictable Results

Our systems don’t just work—they work again and again. Built to deliver repeatable results so you can plan your next big move with confidence.

Reliable Partnership

We focus on long-term success with strategies that adapt to your evolving business needs, ensuring sustainable growth and stability.

Proven Track Record

From first click to final conversion, we’ve helped businesses like yours actually grow. More leads. More sales. More wins.

John C., GC - Owner

Hit-the-Web Marketing and Carol Scalzo have been working with us for the past ten years. Initially, Carol designed and implemented our website, then redid it a couple years later. Carol has been working with us to help create “traffic” to our website by using strategies such as thought leadership content, CRO, SEO, and Lead Generating strategies. We have seen an increase in website traffic by 23% in 3 months. We have always found Carol to be very professional and responsive to our requests. We highly recommend her and Hit-The-Web Marketing for online marketing strategy.

Robert P., eCommerce - Owner

“Carol helped transform our outdated site into a modern Shopify store with complete e-commerce services. She educated our team so we could easily manage our site, and handled everything from product photos to payment systems within budget. We’ve seen continued sales growth and feel like we gained a dedicated team member in Carol. We highly recommend Hit-the-Web Marketing.” ~

Get Started with Hit-the-Web Marketing

Ready to elevate your construction or eCommerce business? Partner with Hit-the-Web Marketing to harness the power of digital marketing. Our tailored strategies are designed to meet the unique needs of your industry, ensuring you achieve your growth goals. Whether you’re looking to increase online sales or secure more construction projects, we have the expertise to help you succeed. Contact us now to start building your path to success.

Take the Next Step with Hit-the-Web Marketing

Unlock the potential of your business with customized digital marketing strategies. Whether you’re looking to enhance your online presence or boost sales, our team is ready to craft solutions tailored to your needs. Reach out today and discover how we can help you achieve your goals.
ecommerce marketing services boston

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