Strategic Marketing for Construction & eCommerce Leaders

Need marketing leadership without the full-time cost?

Hire us as your Fractional CMO —to lead your marketing, align your teams, and turn plans into profit.

We build marketing systems that make growth Clear, Predictable, and Reliable—so you can lead with confidence

Your Path to Success

Built for the Trades. Backed by Strategy.

Winning construction projects today requires more than referrals or waiting for the next RFP. Decision-makers are researching firms online before they ever reach out. The companies that position themselves as thought leaders and show up first in search win the work.

At Hit-the-Web Marketing, for over a decade, we have been helping construction executives create visibility systems that work like an automated sales team—attracting qualified opportunities month after month. Here’s our strategic focus.

Construction Website that books jobs - Hit-The-Web Marketing

A Website That Books Jobs

No more outdated sites that make you look small-time. We work with you to create or optimize a site that looks sharp, loads fast, and turns visitors into appointments. This is crucial for lowering Customer Acquisition Costs (CAC) because it makes your existing marketing spend more efficient. Before investing heavily in attracting new traffic (lead generation and SEO), we ensure you have a website that is effective at converting the visitors you already have.

local SEO, and Google Business Profile for construction companies

Contractor SEO That Works

Long-term Investment That Drives Growth SEO, especially local SEO, and a well-done Google Business Profile is highly effective for construction companies. It provides sustainable, high-quality organic leads over time.

Construction Lead Generation - Hit-The-Web Marketing

Lead Generation for Immediate Results

We attract the right kind of leads—people actively searching for your services—so your sales team (or just you) spends less time chasing and more time closing.

Paid ads can deliver faster results than SEO. This method helps fill the sales pipeline more immediately, at a higher cost. Ranking at the top of Google captures opportunities in your market before competitors do.

Construction Win Reviews that work -  Hit-the-Web Marketing

Data Analytics for Reliable Results

Executives make decisions on numbers, not guesswork. We track, measure, and refine campaigns so your growth is Clear (your goals), Predictable (automation and visibility systems), and Reliable.

eCommerce Marketing That Moves the Needle

Clicks are cute. We care about conversions. At Hit-the-Web Marketing, we help eCommerce brands turn browsers into buyers, and first-time shoppers into loyal fans—with strategy, not guesswork.

SEO That Brings Buyers

Get found by the people who are already searching for what you sell. Our eCommerce SEO isn’t about ranking for random terms—it’s about driving traffic that converts.

Conversion-First Website Design

Your website should sell, not just sit pretty. We build beautiful storefronts that guide your customers from product page to checkout with zero friction.

Smart PPC Ads with ROI

We don’t waste your ad budget on vanity metrics. Our pay-per-click campaigns are laser-focused on high-ROI traffic that’s ready to shop.

Scroll-Stopping Social Media

Our campaigns don’t just get likes—they build community, boost engagement, and drive real traffic to your store.

Email Marketing that Works While You Sleep

From welcome series to abandoned cart recoveries, we set up automated email funnels that nurture, convert, and keep your customers coming back.

Content That Converts

Establish your brand as an industry leader with compelling content that educates and inspires your audience.

Why Executives Choose Hit-the-Web Marketing.

Because you’re not here for guesswork—you want growth that sticks.

Clarity in Strategy

No fluff, no jargon—just laser-focused strategies that align with your goals. We make sure every move has purpose (and proof).

Predictable Results

Our systems don’t just work—they work again and again. Built to deliver repeatable results so you can plan your next big move with confidence.

Reliable Partnership

We focus on long-term success with strategies that adapt to your evolving business needs, ensuring sustainable growth and stability.

Proven Track Record

From first click to final conversion, we’ve helped businesses like yours actually grow. More leads. More sales. More wins.

John C., GC - Owner

Hit-the-Web Marketing and Carol Scalzo have been working with us for the past ten years. Initially, Carol designed and implemented our website, then redid it a couple years later. Carol has been working with us to help create “traffic” to our website by using strategies such as thought leadership content, CRO, SEO, and Lead Generating strategies. We have seen an increase in website traffic by 23% in 3 months. We have always found Carol to be very professional and responsive to our requests. We highly recommend her and Hit-The-Web Marketing for online marketing strategy.

Robert P., eCommerce - Owner

“Carol helped transform our outdated site into a modern Shopify store with complete e-commerce services. She educated our team so we could easily manage our site, and handled everything from product photos to payment systems within budget. We’ve seen continued sales growth and feel like we gained a dedicated team member in Carol. We highly recommend Hit-the-Web Marketing.” ~

Get Started with Hit-the-Web Marketing

Ready to elevate your construction or eCommerce business? Partner with Hit-the-Web Marketing to harness the power of digital marketing. Our tailored strategies are designed to meet the unique needs of your industry, ensuring you achieve your growth goals. Whether you’re looking to increase online sales or secure more construction projects, we have the expertise to help you succeed. Contact us now to start building your path to success.

Take the Next Step with Hit-the-Web Marketing

Unlock the potential of your business with customized digital marketing strategies. Whether you’re looking to enhance your online presence or boost sales, our team is ready to craft solutions tailored to your needs. Reach out today and discover how we can help you achieve your goals.
ecommerce marketing services boston

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