Fractional CMO & Digital Marketing Strategist
I lead digital marketing strategy and oversee execution so growing companies don’t have to hire a full-time CMO.
Hire us as your Fractional CMO —to lead your marketing, align your teams, and turn plans into profit.
We build marketing systems that are Clear Strategies, Predictable Systems, and Reliable Results—so you can lead with confidence
Let’s Build Your Your Roadmap to Consistent Growth.
Strategy first. Execution aligned.
I partner with leaders who need strategic direction — not more tactics.
Who I Work With
eCommerce & Shopify
- Brands with demand but inconsistent growth
- Teams needing priorities, structure, and leadership
Construction & Trades
- Executives navigating longer sales cycles
- Firms needing a clear growth plan and authority
Your Fractional CMO
As your Fractional CMO, I provide strategic leadership, ensuring that every marketing move aligns with your business objectives. My focus is on setting clear priorities and steering your marketing efforts in the right direction. I don’t execute random tactics — I own the marketing direction.
Set Priorities and Marketing Direction
Establishing a clear marketing direction is crucial. I work closely with you to set priorities that are in line with your business goals, ensuring that every marketing initiative is purposeful and impactful.
Decide What Should and Should Not Be Worked On
I help you discern which marketing activities will drive the most value, avoiding unnecessary tactics that don’t contribute to your overall strategy.
Align Marketing with Business Goals
My role is to ensure that your marketing efforts are not just isolated activities but are integrated with your business objectives, driving growth and achieving measurable results.
Oversee execution across teams and vendors
I provide oversight and accountability so execution stays aligned with strategy.
Our CPR Framework
Clear. Predictable. Reliable.
Most companies struggle because marketing lacks structure.
This is the CPR Framework — and it’s the backbone of everything I do.
Clarity in Strategy
Clear messaging, positioning, and priorities are obvious.
No fluff, no jargon—just laser-focused strategies that align with your goals. We make sure every move has purpose (and proof).
Predictable Systems
Our systems don’t just work—they work again and again. Built to deliver consistent leads and revenue.
Reliable Results
We focus on long-term success with strategies that adapt to your evolving business needs, ensuring sustainable growth and stability.
Proven Track Record
Get Started with Hit-the-Web Marketing
Ready to elevate your construction or eCommerce business? Partner with Hit-the-Web Marketing to harness the power of digital marketing. Our tailored strategies are designed to meet the unique needs of your industry, ensuring you achieve your growth goals. Whether you’re looking to increase online sales or secure more construction projects, we have the expertise to help you succeed. Contact us now to start building your path to success.
