Before we begin to accelerate into the new year, we thought we would pause and take a look back through the articles we posted in 2017. Our articles covered a range of marketing and sales related topics, but these 4 were the most popular and here’s why we think they resonated with the business community.

Here are our 4 most read Insight articles from 2017:

Website Strategy

  1. What Should Your Website Strategy Be? Are you using your website to full potential? Your website is your profit center. It is the foundation of your online marketing strategy.We show you how the right website strategy mixed with best practices, SEO, and engaging content crafting will help you create a winning online presence that can help you generate more leads, sell more products, increase brand awareness, and free you and your employees up to handle more business.We repurposed this article into a workshop and received excellent reviews. Join us! Register to attend our next workshop February 7, 2018.    Register Now

Get Organized with our Content Marketing Calendar

  1. Get Organized. Download our 2017 Content Marketing Calendar and Learn How to Use It.  Visit our website to download the 2018 Content Marketing Calendar. How will you use content as a means to introduce and educate your target audience about your products and services? This article helps you plan content 3, 6, 9 months to a year.

On-Page SEO Checklist 2018

  1. On-Page SEO Checklist 2018.  Make no mistake, SEO [search engine optimization] isn’t just for search engines, it’s for humans too. Utilize SEO strategies such as subtitles; this will organize your content, making it easier for your visitors to read through and remember the information.  Get our 13 point checklist to ensure your success to higher ranking.

How to Write the Perfect Blog

  1. How to Write the Perfect Blog  Master your craft by understanding the role of each section creating the attention-grabbing headline, opening statement, the hero image, a couple strategic sub-headers, emotion-evoking content, the How-to section and strategically placed call-to-action items. The infographics helps you see the big picture.

As Neil Patel explains, your successful click-thru-rate is in the attention grabbing Call-to-Action headlines.

As we look back at this past year, we’re happy how much the online community has grown and all that we’ve accomplished together. We’ve had a busy year and we have so many cool things planned for 2018. So, stay tuned and we’ll have loads more to tell you soon.

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