Web Design Agency Boston

Web Design.

We are a web design agency Boston.

Web Design and website usability play a major role in determining whether someone will buy products and services from your company.  Your potential customers and clients are checking you out online.  Your web site and the design of your site may be viewed by millions of people every month, all of whom will make judgments about your organization based on their experience with your site. Web design is increasingly influencing how your organization is perceived.

Did you know that almost eighty percent of business websites fail to give any meaningful return on investment? The solution most businesses come up with to solve this is to simply order a brand new website that looks pretty. This new website suffers the same fate as the old website in that it never really delivers what was promised and eventually the cycle begins again and again.

The problem is that most business are busy running their businesses and simply don’t understand the Internet and how important it is in business success today. But being business people they hire the local expert, he definitely seems to know what he is doing. Didn’t he work on such and such a website? He talks the talk and his prices are reasonable.

Therein lies the problem, not all website designers are created equal, in fact most of them are useless and don’t have any real clue when it comes to business, let alone designing a website that generates the results a client wants, needs and expects.

Looking into this a little further, at a recent webinar two hundred web designers were asked what their average website deal is worth with the vast majority (75%) saying that their average project was less than four thousand dollars. The reason being that these web designers are forced to compete on price as they cannot deliver the value (ROI) of those in the higher price brackets.

So understanding that most businesses lack the in-house expertise to develop a really successful online presence. Businesses are hiring web designers that more often than not price themselves out of business and simply cannot deliver the value with the end result; a website that looks good, but sits with the other eighty percent of websites and never delivers a meaningful return on investment.

Nothing demonstrates this better than your typical web designer interviewing a prospective client…

Prospect “hello Web Designer, we need a new website”
Web Designer “we can help you with that, what do you want in the website”
Prospect “I thought we would have all the usual stuff, about pages, company page, new offices, products page, contact us”
Web Designer “great, that sounds like a great website and I can sure help you make this a success”
Prospect “how much will it cost and how long will it take to build?”
Web Designer “it’ll cost two thousand dollars to build and will take me three or four weeks to complete it”
Prospect now client “great that’s within our budget, when can you start”

I imagine many of the people reading this will have experienced conversation similar in some way to the one above, and can relate to it. The problem with the conversation is that the web developer is so focused on closing the sale and being able to eat for the next month. Instead your website designer should be finding out what your online goals are. Then tailoring the content to achieve these goals. The web designer simply asks what  you want to include in it. This makes you, the least experienced person in website purpose, the one making the most critical decisions.

Is it any wonder almost 80% of Website fail?

You’ve probably already guessed, We are one of those in the top price bracket web design agency in boston. We firmly believe that it’s our job to do the very best we can for every single client. We’ve done this for twenty years and we know what works and what doesn’t. We are continuously learning, writing, researching, conversion rate optimization and monitoring our clients’ websites to ensure we keep our edge in this highly competitive industry. Let me give you a better scenario

Prospect “hello Web Designer, we need a new website”
Web Designer “great, I can help you with that, what are you trying to achieve with your new website”
Prospect “we want to increase the number of leads we generate”
Web Designer “why?”
Prospect “because that will generate more sales and will make the website a success”
Web Designer “anything else”
Prospect “we want to increase the number of website visitors, online sales, our mailing list, etc… etc…”
Web Designer “why?”

As you can see the whole conversation is focused now on the business and what it wants to achieve online, there are numerous other stages I carry out, but if you compare both conversations you can draw your own conclusion as to why one web designer is priced considerably higher and generating greater returns on investment whereas the other delivers something that simply looks pretty.

Are you still wondering why eighty percent of websites fail, I’m actually amazed that it isn’t more. If you want to be one of the 20% of successful website owners, speak to me and if you capture my attention, I just might help.

Web Design Agency Boston